What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]
Tracking these nine key content marketing metrics gives you a clear view of how your content drives business goals — helping you optimize strategy, boost engagement, and increase conversions.
We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the [...]
Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content [...]
Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Why? Simply put, they're doing it wrong. Okay, so [...]
Creating the right content to answer customer questions, build trust, and eventually converting leads into customers is a challenge. To beat your competitors, it's critical to formulate a smarter [...]
Is waste a problem in your organization? There are time wasters, like having to spend way too long sifting through an unorganized file system to find the file you need. And there are money [...]
It's easy to get lost in all the data that's available to us today. But the C-suite really only cares about two things: revenue and expenses. The quicker you can focus in on the ROI of your [...]
Marketers and consumers agree: Content personalization is a must in today’s marketing strategies. Follow these tips to make it scalable in content planning.
