Are you using marketing performance management software to inform your marketing strategy? Leveraging an analytics platform of this sort helps to tell the story of how your marketing is driving [...]
Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn [...]
For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working [...]
If you’re reviewing your content team roster as part of your departmental “spring cleaning,” you’re not alone. Defining content marketing roles is essential for successful content operations and [...]
The quality of your content is one thing. How you present it to audiences is another. In today's post, we're digging into the concept and practice of content design and wrapping it up with [...]
Companies are leveraging data like never before and focusing their analysis on improving customer experience. It's music to our ears. But how do you get started down this path? Here are some tips [...]
Today’s audiences demand content that’s available where and when they are. Podcasts are all that and more, making them a prime content format to consider for your content marketing program in [...]
For enterprise content marketing teams, here’s one New Year’s resolution that's not too late to make: shedding the silos. Collaboration with your sales teams is a must for creating content that [...]
For marketing leaders, the desire to just crank up the volume when certain activities are working is all too tempting. But you can reach a point quickly where quality starts to suffer. This is [...]
Keeping up on the latest trends is SUPER challenging for marketers. But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping [...]
