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Author Archive for: "brockton"
 What Does Your Marketing Performance Software Tell You?
0
By Brock Stechman
In Content Analytics
Posted May 11, 2022

What Does Your Marketing Performance Software Tell You?

Are you using marketing performance management software to inform your marketing strategy? Leveraging an analytics platform of this sort helps to tell the story of how your marketing is driving [...]

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 The B2B Content Creation Playbook
0
By Brock Stechman
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted May 2, 2022

The B2B Content Creation Playbook

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn [...]

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 A Content Marketer’s Guide to Marketing Resource Management
0
By Brock Stechman
In Content Management, Content Marketing, Content Marketing Toolbox, Content Operations & Governance
Posted April 18, 2022

A Content Marketer’s Guide to Marketing Resource Management

For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working [...]

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 How to Define Roles in Content Creation and Marketing
0
By Brock Stechman
In Content Marketing, Content Operations & Governance, Tips & How-Tos
Posted April 1, 2022

How to Define Roles in Content Creation and Marketing

If you’re reviewing your content team roster as part of your departmental “spring cleaning,” you’re not alone. Defining content marketing roles is essential for successful content operations and [...]

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 What Is Content Design and Why You Should Pay Attention to It
0
By Brock Stechman
In Content Marketing, Content Strategy, Tips & How-Tos
Posted March 24, 2022

What Is Content Design and Why You Should Pay Attention to It

The quality of your content is one thing. How you present it to audiences is another. In today's post, we're digging into the concept and practice of content design and wrapping it up with [...]

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 How to Get Started with Data-Driven Marketing
0
By Brock Stechman
In Content Analytics, Content Marketing Toolbox, Tips & How-Tos
Posted March 14, 2022

How to Get Started with Data-Driven Marketing

Companies are leveraging data like never before and focusing their analysis on improving customer experience. It's music to our ears. But how do you get started down this path? Here are some tips [...]

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 The Best Marketing Podcasts in 2022
0
By Brock Stechman
In Content Marketing
Posted March 3, 2022

The Best Marketing Podcasts in 2022

Today’s audiences demand content that’s available where and when they are. Podcasts are all that and more, making them a prime content format to consider for your content marketing program in [...]

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 The Closer’s Guide to Creating Content for Sales Enablement
0
By Brock Stechman
In Content Planning, Content Strategy, Tips & How-Tos
Posted February 18, 2022

The Closer’s Guide to Creating Content for Sales Enablement

For enterprise content marketing teams, here’s one New Year’s resolution that's not too late to make: shedding the silos. Collaboration with your sales teams is a must for creating content that [...]

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 Content Frequency is Important, But Don’t Rush Your Writers
0
By Brock Stechman
In Content Marketing, Team Culture, Tips & How-Tos
Posted February 7, 2022

Content Frequency is Important, But Don’t Rush Your Writers

For marketing leaders, the desire to just crank up the volume when certain activities are working is all too tempting. But you can reach a point quickly where quality starts to suffer. This is [...]

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 The Top 12 Content Marketing How-To Videos
0
By Brock Stechman
In Content Marketing
Posted January 25, 2022

The Top 12 Content Marketing How-To Videos

Keeping up on the latest trends is SUPER challenging for marketers. But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping [...]

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