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Which content marketing metrics are most valuable for measuring social, blog, and website performance? Andy Crestodina shares his expert thoughts in this beefy Q&A with loads of helpful visuals.

There’s no shortage of content marketing books out there, but Jay Acunzo’s latest book offers a very different type of perspective. Oh, and that’s very much the point.

Be honest: have you ever cherry-picked marketing metrics for a report? I think most of us have at some point. Sometimes it’s hard not to. We become so invested in our decisions and we want to see [...]

Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding [...]

How can you convince your boss to invest more in content marketing budget next year? These data points will help you make an indisputable case.

Your next great content marketing strategy is going nowhere if you can’t convince your boss of its value. Follow this framework for selling big ideas.

For a third straight year, pros in the know selected DivvyHQ as their favorite content marketing platform. Here we salute the many other top finishers.

Content marketers that make themselves indispensable will focus on developing these five key skills. We’ve got helpful free resources to learn them.

So you need a freelance writer. Well, that probably means you’ve got more work than you can handle. That’s generally good, but it also means you’re strapped for time. And now, you’re tasked with [...]

New research illuminates three prevalent struggles faced by today’s content marketing teams. Here’s how you can overcome them and thrive.