Collaboration is a beautiful thing, but it's hard to facilitate in large companies. Teams often have competing priorities, budgets and misaligned goals, which can thwart even the most basic, [...]
Nothing good ever came easy. In the content marketing game, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs is daunting for [...]
Your content calendar is the hub for everything you produce about your brand. However, your content calendar is not just about what YOU want to say to the world — it’s about what your fans want, [...]
Most companies dedicate a large amount of resources to lead generation activities. Demand generation/inbound marketing and sales teams drum up new ideas for the next ebook or webinar to prime [...]
SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. And if you put a content-centric spin on it and get your content marketing team involved, it can help [...]
How much should content marketing cost? That’s a tricky question. You may think your content marketing costs are solely wrapped up in labor, infrastructure, and tools. But what about the [...]
Content marketing managers in the agency world tend to have their hands full. If you want to get up to speed on where your peers stand, we’ve got you covered.
Content collaboration is not a vague aspiration, but rather an achievable and measurable outcome. Here’s a data-driven breakdown of how to optimize your team.
Which content marketing metrics are most valuable for measuring social, blog, and website performance? Andy Crestodina shares his expert thoughts in this beefy Q&A with loads of helpful visuals.