Archives

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow [...]

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Quality usually wins the day, but it's hard to deny the results that [...]

Considering everything that's going on in the world of automation, just getting started is a big challenge. However, content marketing is one area where automation is a natural fit. Let’s take a [...]

Despite their closely related roles and common goals, sales and marketing teams are often at loggerheads. Companies with well-aligned sales and marketing organizations enjoy higher revenue, [...]

In a recent Forbes article, 5 content challenges were cited as the most difficult for CMOs to overcome. Luckily, many of those challenges can be overcome with improved collaboration, automation [...]

While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your [...]

A lot of time and effort goes into producing content, so naturally your team will want to know how much their hard work is moving the needle. There are a variety of ways (methods, tools and [...]

Although it seems like there are never enough hours in the day, a touch of technology can help you do more with less. It's all about using content automation to our advantage. But you may be [...]

It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet [...]

Some people used to think content marketing was a fad. Do those people still have jobs? As technology pushes the practice of content marketing forward, content automation has quickly become the [...]