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It's easy to get lost in all the data that's available to us today. But the C-suite really only cares about two things: revenue and expenses. The quicker you can focus in on the ROI of your [...]

Keeping up on the latest trends is SUPER challenging for marketers. But one of the best avenues for this, and a great way to ensure your content strategy is fresh, is by keeping up with the [...]

We joined forces with Lytho a few months ago with a clear goal in mind ... to help content, marketing, and creative teams automate and simplify how they plan, create, and perform. With that, [...]

AI-generated content: friend or foe for marketers and comms teams? Explore the rise of AI within the marketing and communications realm and gain valuable advice on assessing its output. The tech [...]

As content demand increases, many marketers are turning to AI-powered content writing software to help accelerate the production process. But does it actually create quality content? Here's what [...]

Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help [...]

Do you ever feel like your organization, or even members of your marketing team, don't understand the value of the content you produce? In a world where content reigns supreme, and competitors [...]

What do you do when your website traffic and search engine rankings are good, but your website (in general) just doesn't seem to be performing? Your conversions are flat. Your bounce rate is [...]

There's no shortage of discussion and hype around the AI space these days, but machine learning is an important subset of AI that is vital for marketers to understand. Check out our latest [...]

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you [...]