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SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. And if you put a content-centric spin on it and get your content marketing team involved, it can help [...]

How much should content marketing cost? That’s a tricky question. You may think your content marketing costs are solely wrapped up in labor, infrastructure, and tools. But what about the [...]

Content marketing managers in the agency world tend to have their hands full. If you want to get up to speed on where your peers stand, we’ve got you covered.

Content collaboration is not a vague aspiration, but rather an achievable and measurable outcome. Here’s a data-driven breakdown of how to optimize your team.

Which content marketing metrics are most valuable for measuring social, blog, and website performance? Andy Crestodina shares his expert thoughts in this beefy Q&A with loads of helpful visuals.

There’s no shortage of content marketing books out there, but Jay Acunzo’s latest book offers a very different type of perspective. Oh, and that’s very much the point.

Be honest: have you ever cherry-picked marketing metrics for a report? I think most of us have at some point. Sometimes it’s hard not to. We become so invested in our decisions and we want to see [...]

Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding [...]

How can you convince your boss to invest more in content marketing budget next year? These data points will help you make an indisputable case.

Your next great content marketing strategy is going nowhere if you can’t convince your boss of its value. Follow this framework for selling big ideas.