Archives

It's easy to get lost in all the data that's available to us today. But the c-suite really only cares about two things: revenue and expenses. The quicker you can focus in on the ROI of your [...]

Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to [...]

Are you regularly testing your marketing tactics? If so, you’ve probably already heard of Google Optimize. If not, let's explore how Google Optimize helps content marketers easily initiate [...]

If you're looking for innovative examples of content marketing, the B2C world typically has plenty. They're a little harder to come by in B2B. Here are some examples of B2B content marketing with [...]

In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content [...]

Automated tasks in content marketing can help to increase your output, make your workflow more efficient, and remove non-creative repetitive jobs from your daily to-do list. But content marketing [...]

Why is the automation software industry booming? Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content [...]

Automation and creativity don't naturally fit together in most cases. But by using technology to automate tedious or repetitive tasks, content creators and marketers have more free time to allow [...]

There’s always been debate about content quality vs. quantity and frequency in content marketing practitioner circles. Quality usually wins the day, but it's hard to deny the results that [...]

Considering everything that's going on in the world of automation, just getting started is a big challenge. However, content marketing is one area where automation is a natural fit. Let’s take a [...]