If you’re taking the time and making an effort to consistently create content for your blog, wouldn’t it be nice to have some sort of indication that all your hard work is making a [...]

How are journalism and content marketing different? Seems like an easy question. Journalists create news stories to inform the public. Content marketers create content to drive interest and [...]

Unless you have been living in a cave, you are probably well aware that the way we communicate with our devices has been changing significantly over the last few years. Right now, nearly 41 [...]

As a result of technological development, today’s hit marketing strategy is markedly different from that of, say, a decade ago. It may well still involve ad campaigns, banners, and TV spots— it’s [...]

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content [...]

According to a recent study, marketing experts predict that by 2019 video content will be a driving force behind approximately 85 percent of search traffic. Furthermore, Facebook recently [...]

We try not to talk about our content marketing software much on our blog, but sometimes a big, new feature release is worthy of some public attention. We’re very excited to finally announce [...]

As a marketer, it’s understandably easy to fall into the trap of pushing out weekly blog content for the sake of improving your SEO or meeting a content goal—after all, it’s a lot of work to keep [...]

Great Scott! I’ve returned from the future with urgent news: content marketing is only going to grow more complex and challenging. This discipline already encompasses everything from business [...]

Expert content producers and marketers don’t just spring fully-formed out of the ether (though it would be extremely convenient if they did). They need time and training to develop the right [...]