Should your marketing tactics and messaging be different when targeting different age groups? Of course! But how often do marketers take the time to employ this strategy? A [...]

Marketing and sales have evolved dramatically in recent years, merging technology and data science. Navigating this digital terrain requires understanding team dynamics, identifying skill gaps, [...]

Whether you work in HR, or you're a content pro tasked with developing HR content, you need to understand the ins and outs of an HR content strategy. Luckily, guest contributor Owen Jones has [...]

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Today's guide by [...]

If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs [...]

Does your content team struggle to maintain focus and deliver quality content amidst the chaos of content marketing? We know the feeling... That's why we built Divvy. But it takes more than just [...]

What's the recipe for successful video marketing content? Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of [...]

You've done it! You've shifted the internal mindset of your marketing org to focus on customer needs (vs. just talking about yourself/your products). But have your teams taken the next step? [...]

Editing is obviously a crucial part of the content production process, but it can often throw a wrench in your publishing schedule. To help content and marketing teams avoid these delays, our [...]

Does your organization tend to plan marketing and content initiatives in silos? Why? We're certainly aware that having "too many cooks in the kitchen" can be problematic, but the benefits of a [...]