How are journalism and content marketing different? Seems like an easy question. Journalists create news stories to inform the public. Content marketers create content to drive interest and [...]

Unless you have been living in a cave, you are probably well aware that the way we communicate with our devices has been changing significantly over the last few years. Right now, nearly 41 [...]

As a result of technological development, today’s hit marketing strategy is markedly different from that of, say, a decade ago. It may well still involve ad campaigns, banners, and TV spots— it’s [...]

The increasingly complex state of content marketing today requires better structure and organization, especially for busy content marketing teams. Understanding the distinction between content [...]

According to a recent study, marketing experts predict that by 2019 video content will be a driving force behind approximately 85 percent of search traffic. Furthermore, Facebook recently [...]

We try not to talk about our content marketing software much on our blog, but sometimes a big, new feature release is worthy of some public attention. We’re very excited to finally announce [...]

As a marketer, it’s understandably easy to fall into the trap of pushing out weekly blog content for the sake of improving your SEO or meeting a content goal—after all, it’s a lot of work to keep [...]

Great Scott! I’ve returned from the future with urgent news: content marketing is only going to grow more complex and challenging. This discipline already encompasses everything from business [...]

Expert content producers and marketers don’t just spring fully-formed out of the ether (though it would be extremely convenient if they did). They need time and training to develop the right [...]

I’m sure you’ve all heard about the alleged role that social media platforms have played in disrupting recent elections in the US and UK (Brexit). Facebook, Twitter and others have [...]