Trying to wrap your head around an entire content operation can be overwhelming. To capture it all in one place is even harder. It requires balancing tangible programs, platforms and processes with the people who actually do the work.
How do you keep the pieces organized and everyone on the same page? With an enterprise-grade content management platform, of course, but it’s not always as simple as it sounds.
How To Simplify Content Management
Instead of using multiple programs or complex systems that are hard to navigate, DivvyHQ puts you in control with the easiest-to-use content management interface. This allows you to command your content operation from one place, and gives teams and executives access to what they need, including:
By putting everything in one place, including strategy and objectives, your entire organization knows what success should look like, and even more importantly, their role in making sustainable content marketing success a reality.
Selecting a Content Management Methodology
Regardless of which content formats you use, DivvyHQ has you covered. Many of our clients create separate calendars for the following content formats, which can also be viewed holistically through the master calendar view.
- Website Content
Why Use Content Marketing Management Software?
If there’s one thing we’ve learned about managing content with spreadsheets, it’s that spreadsheets are likely to leave team members in limbo, looking for information and managing their own rogue processes. Spreadsheets aren’t just inefficient in the present tense, they don’t scale, either. As your organization grows or becomes more strategic, spreadsheets make less and less sense..
Structure, transparency and collaboration are the keys to keeping content operations running smoothly. When your online content management system is easy to use, you end up with high adoption, clean data and a highly efficient command center that receives high praise from CMOs and entry-level content marketers alike.