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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Content Strategy

 How to Create Evergreen Content (And Keep It That Way)
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By Brock Stechman
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted March 4, 2021

How to Create Evergreen Content (And Keep It That Way)

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s [...]

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 How to Stick to Your Content Marketing Schedule: The Glue Guide
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By Chandler Hynek
In Content Marketing, Content Marketing Toolbox, Content Planning, Content Strategy, Organizational Change, Tips & How-Tos
Posted March 2, 2021

How to Stick to Your Content Marketing Schedule: The Glue Guide

What’s the key to committing to and executing on your content marketing schedule? It comes down to the big three: people, process and tools. Let's explore these in-depth and learn how you can [...]

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 Why Brands Should Mainly Focus on Voice of Customer (VoC) in 2021
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By Alon Ghelber
In Content Marketing, Content Planning, Content Strategy
Posted February 23, 2021

Why Brands Should Mainly Focus on Voice of Customer (VoC) in 2021

Are you actually listening to the voice of your customer (VoC)? In a recent study, Bain and Company discovered that while 80% of companies believe they offer good customer services, only a paltry [...]

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 Long Form Vs. Short Form Content: What Works for Your Brand?
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By Brock Stechman
In Content Analytics, Content Marketing, Content Strategy, Tips & How-Tos
Posted February 22, 2021

Long Form Vs. Short Form Content: What Works for Your Brand?

You’d think that the long-form vs. short-form content dilemma would end after nearly a decade of research. But the answer is more nuanced and highly dependent on your strategy and audiences. [...]

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 Content Pruning: Give Your Blog a New Identity
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By Danka Jankovic
In Content Marketing, Content Strategy, Tips & How-Tos
Posted February 12, 2021

Content Pruning: Give Your Blog a New Identity

Could your blog content use some pruning? Much like pruning a garden that ensures a more bountiful harvest in the coming season, part of your content strategy should be removing old and [...]

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 Competitive Analysis in Content Marketing: Beating Them at Every Turn
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By Chandler Hynek
In Content Analytics, Content Marketing, Content Strategy, Tips & How-Tos
Posted January 28, 2021

Competitive Analysis in Content Marketing: Beating Them at Every Turn

Ever wonder why James Bond always comes out on top? He has a team behind him who gathers intel on the bad guys, and gives him the tools to beat them at every turn. What's stopping your content [...]

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 5 Essential Tools a Content Strategist Can’t Do Without
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By Brody Dorland
In Content Marketing Toolbox, Content Strategy, Tips & How-Tos
Posted January 22, 2021

5 Essential Tools a Content Strategist Can’t Do Without

A content strategist has a difficult job, especially at the enterprise level. It takes the right kind of person with organizational skills, systems knowledge and creative skill. Luckily, the past [...]

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 5 Awesome Strategies to Increase Engagement with Gen Z and Millennials
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By Elise Ingram
In Content Marketing Toolbox, Content Strategy, Social Media Marketing, Tips & How-Tos
Posted January 19, 2021

5 Awesome Strategies to Increase Engagement with Gen Z and Millennials

If your target audiences include Gen Z and Millennials, your marketing approach needs to include a slew of new and updated tactics. Let's dig deep into what makes these unique audiences tick and [...]

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 Reach, Engagement, Sales: The Fundamental Content Marketing Goals
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By Brock Stechman
In Content Analytics, Content Marketing, Content Strategy
Posted January 18, 2021

Reach, Engagement, Sales: The Fundamental Content Marketing Goals

If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not [...]

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 How To Rescue A Negative Brand Reputation
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By Mackenzie Scott
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted January 5, 2021

How To Rescue A Negative Brand Reputation

Whether you’re dealing with an immediate crisis, or a slow and steady decline in customer satisfaction, rescuing a negative brand reputation is always a challenge. Content plays a key role in [...]

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