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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Content Strategy

 8 Templates to Help You Plan Content in 2022
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By Brody Dorland
In Content Marketing Toolbox, Content Operations & Governance, Content Planning, Content Strategy, Tips & How-Tos
Posted May 9, 2022

8 Templates to Help You Plan Content in 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Gross. That’s not what we're going to talk about today. Instead, we're providing a [...]

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 The B2B Content Creation Playbook
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By Brock Stechman
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted May 2, 2022

The B2B Content Creation Playbook

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn [...]

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 7 Ways Content Can Transform Your Brand Storytelling
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By Brody Dorland
In Content Marketing, Content Strategy, Tips & How-Tos
Posted April 28, 2022

7 Ways Content Can Transform Your Brand Storytelling

To truly make an impact with your content and drive purchasing decisions, you have to infuse emotion. Study after study paints a clear picture that brand storytelling is the ideal method for [...]

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 Fascinating Blogging Stats to Inspire You to Blog in 2022
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By Helen Jackson
In Content Analytics, Content Marketing, Content Planning, Content Strategy, Search Engine Optimization
Posted April 19, 2022

Fascinating Blogging Stats to Inspire You to Blog in 2022

With the steady growth of content marketing since 2004, many argue that the practice of blogging has become oversaturated, which may deter you from starting or continuing to blog for your [...]

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 The Importance Of Earned Media In Your Digital Marketing Strategy
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By Darya Jandossova Troncoso
In Content Marketing, Content Strategy, Search Engine Optimization
Posted April 12, 2022

The Importance Of Earned Media In Your Digital Marketing Strategy

Consumer trust in organizations (or lack thereof) is a hot-button topic these days. So as a company, wouldn't it make sense for you to put a heavy emphasis on earned media? It is, after all, the [...]

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 Content Ownership: How It Affects Creation, Marketing, and Governance
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By Brody Dorland
In Content Operations & Governance, Content Strategy, Tips & How-Tos
Posted April 4, 2022

Content Ownership: How It Affects Creation, Marketing, and Governance

Does your content team ever struggle to get new content pieces to the finish line? Despite obstacles that are outside of your control, many projects go off-script due to a lack of ownership. No [...]

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 What Is Content Design and Why You Should Pay Attention to It
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By Brock Stechman
In Content Marketing, Content Strategy, Tips & How-Tos
Posted March 24, 2022

What Is Content Design and Why You Should Pay Attention to It

The quality of your content is one thing. How you present it to audiences is another. In today's post, we're digging into the concept and practice of content design and wrapping it up with [...]

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 7 Smart Ways to Improve Your Marketing Team’s Productivity
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By Chandler Hynek
In Content Automation, Content Marketing, Content Operations & Governance, Content Planning, Content Strategy, Tips & How-Tos
Posted March 21, 2022

7 Smart Ways to Improve Your Marketing Team’s Productivity

Are you getting your to-do list knocked out every day? Wait...why are you laughing? Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as [...]

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 Creating a Content Management Methodology
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By Brody Dorland
In Content Management, Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted March 16, 2022

Creating a Content Management Methodology

Content management is arguably the most complex part of any marketing operation. To even begin to conceive, organize and document all the processes and tech that supports this practice, let's [...]

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 All You Need to Know (and Do) About Content Taxonomy
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By Brody Dorland
In Content Management, Content Operations & Governance, Content Strategy, Tips & How-Tos
Posted March 7, 2022

All You Need to Know (and Do) About Content Taxonomy

Have you ever had to scour your content archives looking for a past article to cite in your next blog post, but gave up in exasperation? Somebody needs a content taxonomy. For content marketing [...]

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