In enterprise content marketing, maintaining message consistency can be tricky. So many people, so many channels... It's easy for messaging to get muddled. Let’s look closer at why content teams [...]
If you're an SMB with limited resources, the automation and efficiencies of content marketing management software is undoubtedly appealing. But is your content process painful enough to justify [...]
We talk often about the importance and benefits of having a content calendar, but not near enough about how you fill it with crave-worthy content. Turns out that recipe has both strategic and [...]
Most companies want to step up their content game, but many teams haven't quite flushed out (or documented) the "why" and the "how". Here's a simple guide that discusses several preparatory steps [...]
Let's face facts... Content marketing can often be a painful process and many look to technology as a cure-all. But some process pain often stems from things that technology simply can't fix (a [...]
Nothing good ever came easy. In the content marketing game, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs is daunting for [...]
Voice content is playing an ever-increasing role in daily life, with voice assistants being used for search and ecommerce, and podcasts hitting the mainstream. Should you be considering voice as [...]
Did you know? Industry standard open rates for emails average 20%. According to Gartner, the open rate for SMS/text messages is 98%. Wholly monkey! Why isn't every marketer doing SMS marketing? [...]
In content marketing, your strategy sets the destination, regular planning keeps you on your path, and a solid content planning framework removes obstacles and hazards. If you've been on a slow, [...]
What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]
