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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Content Strategy

 How to Use Automation to Simplify Content Marketing for Generational Audiences
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By Charlie Fletcher
In Content Automation, Content Marketing, Content Marketing Toolbox, Content Planning, Content Strategy, Tips & How-Tos
Posted November 29, 2023

How to Use Automation to Simplify Content Marketing for Generational Audiences

Should your marketing tactics and messaging be different when targeting different age groups? Of course! But how often do marketers take the time to employ this strategy? A [...]

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 How to Develop an Effective HR Content Strategy
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By Owen Jones
In Content Strategy, Tips & How-Tos
Posted November 16, 2023

How to Develop an Effective HR Content Strategy

Whether you work in HR, or you're a content pro tasked with developing HR content, you need to understand the ins and outs of an HR content strategy. Luckily, guest contributor Owen Jones has [...]

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 Differentiating Content Marketing and PR: A Comprehensive Guide
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By Chris Norton
In Content Marketing, Content Strategy
Posted October 31, 2023

Differentiating Content Marketing and PR: A Comprehensive Guide

Have you ever thought about the distinct differences between content marketing and PR? Both heavily leverage content, but they serve very different objectives for most companies. Today's guide by [...]

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 Audience Marketing: How to Find Out What Makes Your Audience Tick
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By Brody Dorland
In Content Analytics, Content Marketing, Content Strategy, Tips & How-Tos
Posted October 30, 2023

Audience Marketing: How to Find Out What Makes Your Audience Tick

If you want your content to perform in a way that attracts, delights, and converts your target audiences, you have to get inside their heads. In this post, DivvyHQ co-founder Brody Dorland digs [...]

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 Behind the Scenes of Video Marketing Success: The Power of Audience Research
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By Victor Blasco
In Content Analytics, Content Marketing, Content Strategy, Tips & How-Tos
Posted October 24, 2023

Behind the Scenes of Video Marketing Success: The Power of Audience Research

What's the recipe for successful video marketing content? Start with the basics: know your audience and give them what they want! Sure, this might be easier said than done, but Victor Blasco of [...]

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 4 Content Personalization Tactics That Will Wow Your Audience
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By Chandler Hynek
In Content Marketing, Content Strategy, Tips & How-Tos
Posted October 23, 2023

4 Content Personalization Tactics That Will Wow Your Audience

You've done it! You've shifted the internal mindset of your marketing org to focus on customer needs (vs. just talking about yourself/your products). But have your teams taken the next step? [...]

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 Is Your Marketing Stuck in a Campaign-Centric World?
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By Brody Dorland
In Content Marketing, Content Strategy, Organizational Change
Posted October 5, 2023

Is Your Marketing Stuck in a Campaign-Centric World?

If your marketing can best be described as one campaign after another, we need to have a little chat. At a minimum, you should dig into our latest article to learn why you need to shift your [...]

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 How to Deal with Content Requests from Every Stakeholder Ever
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By Brody Dorland
In Content Automation, Content Marketing Toolbox, Content Operations & Governance, Content Strategy, Tips & How-Tos
Posted September 21, 2023

How to Deal with Content Requests from Every Stakeholder Ever

Content teams are often inundated with content requests from multiple stakeholders across the organization. Though marketing and sales are often key players, other departments can place high [...]

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 5 Steps to Create a Purpose-Driven Content Marketing Strategy
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By Danka Jankovic
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted September 18, 2023

5 Steps to Create a Purpose-Driven Content Marketing Strategy

What is purpose-driven content marketing? And how do you approach developing a strategy that is centered on a cause or movement? Research shows that this can be a winning strategy for brands, but [...]

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 How to Tailor Content for the Geolocation You’re Writing For
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By Brody Dorland
In Content Marketing, Content Operations & Governance, Content Strategy, Tips & How-Tos
Posted September 14, 2023

How to Tailor Content for the Geolocation You’re Writing For

Does your content need to target specific local markets? With Google and other digital channels making heavy use of geolocation targeting, you need to understand the tech and ensure that your [...]

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