Tips & How-Tos

In a recent Forbes article, 5 content challenges were cited as the most difficult for CMOs to overcome. Luckily, many of those challenges can be overcome with improved collaboration, automation [...]

Many marketers have the unfortunate challenge of trying to create content for products or services that simply aren't sexy. And this certainly isn't a new problem. But it persists because most [...]

For a few years now, the SEO industry has been obsessed with creating E-A-T content. What the heck is E-A-T content, you ask? Outside of Google's ever-changing algorithms and bots, there are also [...]

While being creative is an important trait for content marketers, you also have to learn to love data. The more you understand about your content’s performance, the more you understand your [...]

Your audience is unlikely to spend all their time in one place when they’re online, so executing a multichannel content strategy is all but required for most companies today. Planning content [...]

Today, we have so much marketing technology at our disposal, yet many are still stuck in a cycle of inefficiency, laboring over manual minutiae. This certainly applies to content marketing, which [...]

A lot of time and effort goes into producing content, so naturally your team will want to know how much their hard work is moving the needle. There are a variety of ways (methods, tools and [...]

Matching your content calendar to your customers’ needs seems like a no brainer. But way too many companies would prefer to talk about their latest giveaway, their history or how woke they are. [...]

How’s your editorial planning for next year going? It’s probably underlined on your to-do list, but maybe you’re a little behind. Take a deep breath. This will help. We’ve compiled some editorial [...]

Content business plans aren't much different than any other business plan. Having a concrete content plan ensures that your content has a defined trajectory to drive leads and attract buyers.