Posted
The Ultimate Guide to Content Reporting
You probably know the feeling... That feeling of dread spawned from the upcoming C-Suite meeting where you're going to have to justify the investment in your content operation. Are your reports [...]
In Content Analytics, Content Automation, Content Marketing, Content Marketing Toolbox, Content Operations & Governance, Content Planning
Posted Do You Have the Right Technology in Place for Content Operations?
In this day of digital everything, it’s a shock to read the results of Content Marketing Institute’s latest research, The 2022 State of Content Marketing Survey. A majority of marketers — 61% — [...]
By Casey Strohl
Posted 5 Features Every Content Marketing Management Software Should Have
Content is the fuel powering today’s modern marketing engine, but as your content operation matures and scales, you need software that supports your efforts. So, what should you look for in a [...]
The Fundamentals of Marketing Campaign Management
Are you looking to simplify your marketing campaign management process? Check out our latest article for tips on how to streamline your campaigns for maximum efficiency, from creating a unified [...]
In Content Analytics, Content Management, Content Marketing, Content Operations & Governance, Content Planning, Team Culture
Posted What Does a Content Operations Manager Do, Exactly?
An enterprise content team includes many different roles, all working together to get relevant content in front of your target audiences consistently. One role that is instrumental in keeping [...]
Top 10 B2B Website Performance Metrics to Monitor to Hit Your Goals
If your website is underperforming, do you know where to start looking to uncover your biggest opportunities for improvement? Today we have 10 key B2B website performance metrics that will tell [...]
Posted
4 Simple Ways to Optimize Your Content Marketing Team’s Operations
If you feel like your content marketing operations needs improvement, today's post by Yauhen Zaremba, Director of Demand Generation at Pandadoc, identifies 4 key areas that should be your focus. [...]
In Content Analytics, Content Marketing, Content Marketing Toolbox, Content Operations & Governance, Content Planning
Posted 5 Templates to Get Your Marketing Campaigns Off the Ground
It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post [...]
In Content Analytics, Content Management, Content Marketing, Content Marketing Toolbox, Content Operations & Governance, Content Planning, Content Strategy, Tips & How-Tos
Posted Never Miss a Content Publishing Deadline Again!
Consistency and sustainability are key factors to content marketing success. So missing deadlines could be costing you. Are you tracking your team's on-time completion rate? Have you looked into [...]
By Casey Strohl
Posted How to Promote Content on a Shoestring Budget
Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding its reach and influence, with little to no advertising budget.