Content Analytics

It's easy to get lost in all the data that's available to us today. But the c-suite really only cares about two things: revenue and expenses. The quicker you can focus in on the ROI of your [...]

There’s a lot of competition out there trying to attract interested buyers with content. To ensure you don’t get lost in the noise, you need a strategic and well-orchestrated content [...]

Build it and they will come? HA! It doesn’t work that way in today’s noisy digital world. Reaching your intended audience these days requires strategic promotion of great content within both paid [...]

Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to [...]

Are you regularly testing your marketing tactics? If so, you’ve probably already heard of Google Optimize. If not, let's explore how Google Optimize helps content marketers easily initiate [...]

If you publish it, they will come. HA! This is certainly not the case these days. One of the most essential ingredients in your content marketing toolbox is an effective method to distribute your [...]

Getting the right content in front of the right buyer is the heart of well-deployed content marketing. But this scenario may not come to pass often if you haven't introduced audience segmentation [...]

If you're seeing ample engagement with your content, congratulations! You're in an envious position, but this doesn't mean that your job is done. Engagement does not equal success in content [...]

How do you measure the ROI of content marketing? How do you even begin to untangle all of the data available to you and connect the dots back to actual sales? It starts with collecting the right [...]

In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content [...]