Content Analytics

It’s hard not to pay attention to the world of possibility that AI brings to content marketing. Specifically, content automation and the power of AI deliver many opportunities and benefits. Yet [...]

If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not [...]

Content marketing can play a huge role in boosting conversions, but today’s buyer is savvy. They can smell a sales pitch a mile away. Instead, here are four best practices to help you convert [...]

Sure, building reports to track the performance of your (or your clients') content marketing efforts isn't sexy, but it's crucial. It can also be a very manual and time-consuming process if you [...]

Is AI going to replace creative content producers? I used to say, “no way”. Now, I’m not as confident in that thought. But just how creative can AI get? Let’s explore this in more depth and look [...]

What is high-performing content? And which metrics should you be tracking to know which assets are delivering that high performance? Here’s a quick guide of the 10 we think tell the best story of [...]

Fresh, relevant content is vital in content marketing. But this doesn't mean you have to create everything from scratch. Revisiting and revising past assets is just as important to growing your [...]

Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content [...]

What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is [...]

You’d think that the long-form vs. short-form content dilemma would end after nearly a decade of research. But the answer is more nuanced and highly dependent on your strategy and audiences. [...]