Content Analytics

There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]

Leave those outdated and overly regurgitated numbers behind, and take a tour through this rundown of new content marketing stats to prepare you for 2019.

When trying to understand and execute on the latest marketing trend of the hour, it's extremely common for many marketers to hit bumps in the road due to a lack of foundational strategy, customer [...]

Content production for large, distributed organizations carries its own set of unique challenges. With so many moving parts, how do these content marketing teams find unified harmony?

Great Scott! I’ve returned from the future with urgent news: content marketing is only going to grow more complex and challenging. This discipline already encompasses everything from business [...]

Back in 2013, more than 60% of marketers reported they were creating at least one piece of content every day. Flash forward to 2017, and the internet has become a minefield where content explodes [...]

As content marketing has matured as a business practice, most professionals have realized the immense importance of content performance measurement to the success or failure of their long-term [...]

Everywhere you look are lists of 2018 business and marketing predictions. Which markets will be disrupted this year? What will be the biggest marketing trends? And, of course it’s a good thing to [...]

In our recent Content Planning Research Report, a majority of respondents reported they are not measuring what we consider to be some of the most important content performance metrics. For [...]

With the holidays and a rough 2016 behind us (RIP Princess Leia and many others), it’s time to dig in for a new year and a fresh start. Hopefully you are feeling optimistic about your [...]