Content Analytics

There are dozens of content marketing metrics you can track, but if your time and resources are limited, these 7 metrics should tell a pretty clear story on how your content initiatives are [...]

Most companies want to step up their content game, but many teams haven't quite flushed out (or documented) the "why" and the "how". Here's a simple guide that discusses several preparatory steps [...]

Let's face facts... Content marketing can often be a painful process and many look to technology as a cure-all. But some process pain often stems from things that technology simply can't fix (a [...]

Nothing good ever came easy. In the content marketing game, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs is daunting for [...]

You already know the importance of content, but most marketers still struggle to clearly determine the return that content delivers for the business. Overcoming this starts with identifying the [...]

While best practices in content marketing may be helpful, they're often only applicable to certain situations, and specific types of companies. Instead, we've created a practical guide of do's [...]

Your blog may be getting lots of traffic, but that doesn't mean it's delivering on business objectives. Let's discuss the two other KPIs that are much more telling and configure a report to help [...]

Which content marketing metrics are most valuable for measuring social, blog, and website performance? Andy Crestodina shares his expert thoughts in this beefy Q&A with loads of helpful visuals.

What does it all mean? In the age of information overload, we’re here to help content managers gain value and utility from their content marketing analytics.

Monitoring the performance of a B2B website is not rocket science. But as digital marketers, we tend to complicate matters by analyzing website metrics that don’t matter. In this guest post by [...]