Content Analytics

If you're a B2B marketer, LinkedIn is undoubtedly the best social network to engage your audience. But if you're short on time (who isn't?), why not learn how to work smarter with some tips, best [...]

It’s not uncommon for marketers to go cross-eyed when digging into marketing analytics data. Luckily, content analytics tools are getting better every day. In particular, the Google Analytics [...]

Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this [...]

Quick dating tip: When on a first date, you should probably avoid trying to pry every detail of someone's life out of them. The same applies to marketing. No one likes filling out a form that is [...]

Unless you’ve been living under a rock for the last decade, you’ve probably heard of IBM Watson. Since its debut on Jeopardy in 2011, Watson has been incorporated into a variety of commercial [...]

Everywhere you look, new applications and tools are transforming business operations. One such tool, AI, is having a resounding impact on the creative world, helping businesses create better [...]

Let's be honest... most content producers are wired for creative endeavors, not data analysis. But understanding content performance and ROI may be critical to your team's existence. One of the [...]

We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the [...]

As more marketing departments pump up the content volume to improve visibility and engagement, some thought should be put into how old or outdated content should be handled. Simply removing it [...]

It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos [...]