Content Analytics

Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to [...]

If you want to determine content marketing ROI, you have to start with a business goal. Otherwise, you won't know which content marketing metrics to measure and whether or not you’re making any [...]

In the early days of a new content marketing effort, there is likely no shortage of content ideas. But if you’ve been at it for a while, the idea tank can run low, which means your team needs to [...]

With so many departments and people involved in enterprise content marketing, being agile requires the right structure, processes and tools. Let's dig in to these three aspects to help you get [...]

Collaboration is crucial for executing content marketing campaigns. Yet, if your team isn’t on the same page in knowing what's working and what's not, there may be conflict in reaching the right [...]

In most cases, engagement is the primary objective of content. You want your target audience to consume it, absorb it, and connect with it. But how do you know if it’s really effective? Let's dig [...]

You produce and publish content for your brand like a champ, but how do you know if it’s effective? Well, you won’t unless you measure it. Let’s dive in and find out what you should include in an [...]

Content is the fuel powering today’s modern marketing engine, but as your content operation matures and scales, you need software that supports your efforts. So, what should you look for in a [...]

All too often, marketers and executives look at the same metrics to judge the success of every campaign, regardless of the campaign's actual objectives. Does anyone not see how flawed that is? [...]

There are dozens of content marketing metrics you can track, but if your time and resources are limited, these 7 metrics should tell a pretty clear story on how your content initiatives are [...]