Content Analytics

With the holidays and a rough 2016 behind us (RIP Princess Leia and many others), it’s time to dig in for a new year and a fresh start. Hopefully you are feeling optimistic about your [...]

Have you ever been sitting in a meeting, staring at a jam-packed whiteboard full of process diagrams and content to-dos and asked, “Are we making this a lot harder than it needs [...]

Let’s set the stage. Three months ago, you launched a new content property. Your team has worked hard to hit deadlines and create some really good content that is making you look [...]

Take a few seconds to ponder a simple question: Are you getting enough eyeballs on your content to achieve its specific objective? In today’s #captainobvious, Content Marketing 101 lesson, [...]

The topic of content marketing metrics is hot these days. Marketers across the globe are looking for tips, tricks and insights (and the magic bullet dashboard) that will help us connect the dots [...]

You’ve spent many man hours setting the goals, metrics and strategy for your new content initiative.  Now, it is time to make sure you’re capturing the data you need so that those [...]

So, you’ve been burning the candle at both ends to publish great content. Now, it’s important to regularly remind your team (perhaps at the start of each planning meeting) of the mission or [...]