Content Analytics

What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is [...]

You’d think that the long-form vs. short-form content dilemma would end after nearly a decade of research. But the answer is more nuanced and highly dependent on your strategy and audiences. [...]

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work [...]

Do you have any idea how much value your content is delivering? If you're not sure how you get to that answer, here's some guidance from DivvyHQ co-founder, Brock Stechman.

Ever wonder why James Bond always comes out on top? He has a team behind him who gathers intel on the bad guys, and gives him the tools to beat them at every turn. What's stopping your content [...]

How do you know if your content is actually high quality? Before you give me the smarty-pants answer, "Because I wrote it!", let's take a few minutes to dig into the actual data that can tell you [...]

If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not [...]

Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help [...]

Do you need to get control over "content chaos" in 2021? Utilizing a centralized content operations platform is the only way to fly for growing content teams. Here's more from Divvy's Head of [...]

How can you begin to use AI in content marketing? Many industries have already adopted artificial intelligence to gain a competitive advantage and its use within content processes is an emerging [...]