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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Content Analytics

 What is the Difference between Content Metrics and KPIs?
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By Brody Dorland
In Content Analytics
Posted February 25, 2021

What is the Difference between Content Metrics and KPIs?

What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is [...]

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 Long Form Vs. Short Form Content: What Works for Your Brand?
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By Brock Stechman
In Content Analytics, Content Marketing, Content Strategy, Tips & How-Tos
Posted February 22, 2021

Long Form Vs. Short Form Content: What Works for Your Brand?

You’d think that the long-form vs. short-form content dilemma would end after nearly a decade of research. But the answer is more nuanced and highly dependent on your strategy and audiences. [...]

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 6 Indispensable Tools for In-House Content Marketing Teams
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By Brock Stechman
In Content Analytics, Content Management, Content Marketing, Content Marketing Toolbox, Content Planning, Social Media Marketing
Posted February 11, 2021

6 Indispensable Tools for In-House Content Marketing Teams

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work [...]

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 How to Measure the Value of Your Content
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By Brock Stechman
In Content Analytics, Content Marketing, Tips & How-Tos
Posted February 5, 2021

How to Measure the Value of Your Content

Do you have any idea how much value your content is delivering? If you're not sure how you get to that answer, here's some guidance from DivvyHQ co-founder, Brock Stechman.

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 Competitive Analysis in Content Marketing: Beating Them at Every Turn
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By Chandler Hynek
In Content Analytics, Content Marketing, Content Strategy, Tips & How-Tos
Posted January 28, 2021

Competitive Analysis in Content Marketing: Beating Them at Every Turn

Ever wonder why James Bond always comes out on top? He has a team behind him who gathers intel on the bad guys, and gives him the tools to beat them at every turn. What's stopping your content [...]

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 What Exactly Is High Quality Content? How Do You Know?
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By Tony Stillwell
In Content Analytics, Content Marketing, Tips & How-Tos
Posted January 27, 2021

What Exactly Is High Quality Content? How Do You Know?

How do you know if your content is actually high quality? Before you give me the smarty-pants answer, "Because I wrote it!", let's take a few minutes to dig into the actual data that can tell you [...]

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 Reach, Engagement, Sales: The Fundamental Content Marketing Goals
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By Brock Stechman
In Content Analytics, Content Marketing, Content Strategy
Posted January 18, 2021

Reach, Engagement, Sales: The Fundamental Content Marketing Goals

If you're investing in content marketing, you probably know already that you're playing the long game. Building and growing an audience and seeing tangible results takes time. But you might not [...]

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 An Essential Guide to Video Analytics for Marketing
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By Brock Stechman
In Content Analytics, Tips & How-Tos
Posted January 7, 2021

An Essential Guide to Video Analytics for Marketing

Is your video content capturing attention and generating leads? To answer this, you need to be tracking and analyzing performance via your video analytics regularly. Here's a handy guide to help [...]

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 What is a Content Operations Platform? Why Do You Need One?
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By Danka Jankovic
In Content Analytics, Content Management, Content Marketing, Content Marketing Toolbox, Content Planning, Content Strategy
Posted December 18, 2020

What is a Content Operations Platform? Why Do You Need One?

Do you need to get control over "content chaos" in 2021? Utilizing a centralized content operations platform is the only way to fly for growing content teams. Here's more from Divvy's Head of [...]

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 5 Ways AI in Content Marketing Is Making It Simpler and Easier
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By Brock Stechman
In Content Analytics, Content Automation, Content Marketing, Content Marketing Toolbox, Tips & How-Tos
Posted December 17, 2020

5 Ways AI in Content Marketing Is Making It Simpler and Easier

How can you begin to use AI in content marketing? Many industries have already adopted artificial intelligence to gain a competitive advantage and its use within content processes is an emerging [...]

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