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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Content Analytics

 Need for Speed: How to Increase and Maintain Content Velocity
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By Jonathan Hill
In Content Analytics, Content Marketing, Content Operations & Governance, Tips & How-Tos
Posted June 22, 2022

Need for Speed: How to Increase and Maintain Content Velocity

Is your content velocity where it needs to be? You might not realize it, but increasing publishing volume has numerous benefits, not to mention it can give you a meaningful edge over your [...]

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 How to Build a Marketing Strategy Template That Works for You
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By Chandler Hynek
In Content Analytics, Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted June 15, 2022

How to Build a Marketing Strategy Template That Works for You

One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, [...]

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 How to Attribute Marketing Campaigns to Revenue
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By Jonathan Hill
In Content Analytics, Content Marketing, Tips & How-Tos
Posted June 13, 2022

How to Attribute Marketing Campaigns to Revenue

What’s the best way to attribute marketing campaigns to revenue? The answer isn’t one thing: it’s many. It requires developing campaigns that are trackable and measurable against revenue goals. [...]

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 How to Craft & Improve Content for Partner Sales Enablement
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By Ali Spiric
In Content Analytics, Content Marketing, Content Marketing Toolbox, Tips & How-Tos
Posted May 31, 2022

How to Craft & Improve Content for Partner Sales Enablement

Does your company leverage channel partners as part of your sales engine? While not completely relevant for all industries, this tactic can be a very productive revenue driver, especially when [...]

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 How to Identify and Increase Content Assisted Conversions
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By Brody Dorland
In Content Analytics, Tips & How-Tos
Posted May 27, 2022

How to Identify and Increase Content Assisted Conversions

Conversions are the end goal for most enterprise content marketers. However, determining the source of those customer acquisitions can be tricky. If you’re struggling with how to connect the dots [...]

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 The 1-2-3 Guide to Optimizing Content Performance
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By Brock Stechman
In Content Analytics, Tips & How-Tos
Posted May 25, 2022

The 1-2-3 Guide to Optimizing Content Performance

Your content's quality, relevancy, structure, format, distribution, and amplification all play a role in performance. With so many factors at play, it can be overwhelming to determine what’s [...]

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 What Does Your Marketing Performance Software Tell You?
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By Brock Stechman
In Content Analytics
Posted May 11, 2022

What Does Your Marketing Performance Software Tell You?

Are you using marketing performance management software to inform your marketing strategy? Leveraging an analytics platform of this sort helps to tell the story of how your marketing is driving [...]

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 Fascinating Blogging Stats to Inspire You to Blog in 2022
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By Helen Jackson
In Content Analytics, Content Marketing, Content Planning, Content Strategy, Search Engine Optimization
Posted April 19, 2022

Fascinating Blogging Stats to Inspire You to Blog in 2022

With the steady growth of content marketing since 2004, many argue that the practice of blogging has become oversaturated, which may deter you from starting or continuing to blog for your [...]

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 How to Set and Achieve Social Media Marketing Goals
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By Jonathan Hill
In Content Analytics, Social Media Marketing
Posted April 14, 2022

How to Set and Achieve Social Media Marketing Goals

Do you have specific goals defined for your social media marketing? You should. A lack of goals and regular reporting may result in a severe situation of overspending and getting nothing in [...]

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 Great Content Needs A Great Landing Page: How To Create One That Converts
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By Jori Hamilton
In Content Analytics, Content Marketing, Content Marketing Toolbox, Content Planning, Search Engine Optimization, Tips & How-Tos
Posted April 8, 2022

Great Content Needs A Great Landing Page: How To Create One That Converts

Since landing pages are such a key part of digital and inbound marketing, you should be experimenting and using data to improve your pages for better results. Check out today's article for a [...]

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