Content Analytics

Which content marketing metrics are most valuable for measuring social, blog, and website performance? Andy Crestodina shares his expert thoughts in this beefy Q&A with loads of helpful visuals.

What does it all mean? In the age of information overload, we’re here to help content managers gain value and utility from their content marketing analytics.

Monitoring the performance of a B2B website is not rocket science. But as digital marketers, we tend to complicate matters by analyzing website metrics that don’t matter. In this guest post by [...]

Be honest: have you ever cherry-picked marketing metrics for a report? I think most of us have at some point. Sometimes it’s hard not to. We become so invested in our decisions and we want to see [...]

There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]

Leave those outdated and overly regurgitated numbers behind, and take a tour through this rundown of new content marketing stats to prepare you for 2019.

When trying to understand and execute on the latest marketing trend of the hour, it's extremely common for many marketers to hit bumps in the road due to a lack of foundational strategy, customer [...]

Content production for large, distributed organizations carries its own set of unique challenges. With so many moving parts, how do these content marketing teams find unified harmony?

Great Scott! I’ve returned from the future with urgent news: content marketing is only going to grow more complex and challenging. This discipline already encompasses everything from business [...]

Back in 2013, more than 60% of marketers reported they were creating at least one piece of content every day. Flash forward to 2017, and the internet has become a minefield where content explodes [...]