Search Engine Optimization

Are you optimizing your content for voice search? Considering the data we're seeing on usage of voice search, the numbers just keep rising. How much awareness and attention might you be losing by [...]

Like it or not, Google is a significant gatekeeper in the success (or failure) of many businesses who rely on website traffic for sales. So, it's obviously imperative for companies to understand [...]

There's no denying the quality signals that backlinks provide for search engines. But if you're not being thoughful about the content you're creating, backlinks will likely not come organically [...]

The tactic of link building is a content marketing tactic that is often overlooked by internal content teams. But it's such a key aspect of SEO and improving your search engine rankings. So why [...]

As we wrap up a brutal 2020, you might be looking at new tools that can give you an edge in 2021. One category that needs consideration is content promotion tools. If you're trying to break [...]

Despite the pandemic posing new challenges for marketing teams, one key tactic hasn't changed: creating great landing pages with content that drives engagement and conversions. Here are some [...]

Content marketing requires more than just a strategic approach and some creative resources. Your strategy should be backed and evolved with data, both big and small. Here are some ways in which [...]

We've talked a lot on the Divvy blog about the importance of incorporating visuals within your content to improve it's engagement and the user's experience, but are there SEO benefits as well? In [...]

Usage of digital voice assistants is exploding around the globe and it's quickly changing the playing field for marketers. But voice marketing requires a different approach, one that is solely [...]

It’s not uncommon for marketers to go cross-eyed when digging into marketing analytics data. Luckily, content analytics tools are getting better every day. In particular, the Google Analytics [...]