Search Engine Optimization

Measuring a tactic like advertising is pretty straightforward. Tracking leads or a sale directly back to a piece of content is not. But it's vital to measure your blog content effectiveness to [...]

With the steady growth of content marketing since 2004, many argue that the practice of blogging has become oversaturated, which may deter you from starting or continuing to blog for your [...]

For a few years now, the SEO industry has been obsessed with creating E-A-T content. What the heck is E-A-T content, you ask? Outside of Google's ever-changing algorithms and bots, there are also [...]

Keyword mapping has become the foundation for proper optimization of a website. Without strategic keyword targeting, your SEO efforts will likely never gain enough traction to reach your goals. [...]

Many digital marketing campaigns that focus solely on a direct conversion to sales or leads often underperform as they rely on catching buyers at that magic moment when they’re ready to buy. But [...]

With Google's ever-evolving algorithms, it's all but impossible to keep up with the complexities of SEO research and topical relevance. All too often, content marketers are left to focus on [...]

Back in 2011, we created our first "Killer Web Copy Template", which has become one of our most popular free resources for content managers at DivvyHQ. Now, we’ve refreshed and updated this asset [...]

As Google's search algorithm has evolved, backlinks have continued to be an important signal of quality to dictate ranking position. But content creators everywhere often struggle to get [...]

How can we make it more likely that our brands are prominently ranking in search engines this year? Don't worry... You won’t find any highly technical SEO tips in this article. What you will find [...]

Today, any company who puts forth the effort to execute an effective multilingual content strategy is able to grab a much bigger slice of the intercontinental pie. Here's a little bit of the [...]