What does it all mean? In the age of information overload, we’re here to help content managers gain value and utility from their content marketing analytics.
Content producers point to missing deadlines as a chief culprit in marketing inefficiency. Here’s how the right content calendar software solves the problem.
If someone were to get all meta and survey B2C marketers about which industry reports they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. [...]
What is it that compels us to click on posts about content marketing tools? The first, trendiest thought that came to mind was FOMO, the fear of missing out. But I think it goes deeper than that. [...]
If you can convince a health drink skeptic to try a green smoothie, you can probably convince a customer to try your solution. All you need are a few ingredients to create a tasty argument. Find [...]
Remember in math class where we had to "show our work"? If marketers everywhere were suddenly responsible for showing the full scope of work behind generating quality leads, or how we landing [...]
Be honest: have you ever cherry-picked marketing metrics for a report? I think most of us have at some point. Sometimes it’s hard not to. We become so invested in our decisions and we want to see [...]
Collaboration, generally defined as two or more people working together to achieve the same goal, is no trend. Research suggests that collaboration started with our earliest human ancestors, and [...]
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