Content Planning

What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]

Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your [...]

Are you looking for the perfect content calendar to keep your content operation organized? Check out this article to find out the 10 essential features your content calendar must have! From [...]

Planning the content for your company blog is more involved than just brainstorming topics. Your blog readers will also appreciate some variety in the different types of posts you publish. Check [...]

Content marketing is vital to attracting and converting your target customers, but it's not a simple discipline. One of the best tools to keep it all organized is a content calendar. Let’s [...]

Reaching actual decision makers is a universal challenge in B2B marketing. But since this group holds the purse strings, you need to find ways of reaching them. Today we're bringing you 9 insider [...]

Since consumers will engage with content at multiple stages of their buying journey, it's crucial to make sure you have all your bases (er...stages) covered. So what is a content marketing funnel [...]

Having trouble creating content that solves customer pain points while still highlighting your product? Check out our latest article to learn how to develop a product-centered content strategy [...]

If you work for a big company, it's easy to feel like departmental silos and communication challenges are slowing you down every day. Collaboration is crucial within a content operation and [...]

Since there are never enough hours in the day for enterprise marketers, here are a few secrets that can perfect your content workflow, giving you more time to do what you're probably being paid [...]