Content Planning

Should your content focus on branding? Or selling? Something else? All of the above? Yes. Wait... Let's slow down and think through this. There is a time and place for all of these. And you need [...]

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing [...]

Writing a blog post isn't all that hard, but it takes more than being an exceptional writer to create a blog post that delivers content marketing results. Here's a simple step-by-step to ensure [...]

Want to know a secret to rank well on Google and earning backlinks? Make evergreen content a priority in your #contentmarketing #strategy. In this post, we’ll discuss what it is, why it’s [...]

What’s the key to committing to and executing on your content marketing schedule? It comes down to the big three: people, process and tools. Let's explore these in-depth and learn how you can [...]

Are you actually listening to the voice of your customer (VoC)? In a recent study, Bain and Company discovered that while 80% of companies believe they offer good customer services, only a paltry [...]

With infographics often requiring substantially more effort and resources to produce than other content formats, you may be justified in asking, "are they worth it?" Well, let's dig into what [...]

White paper or blog post... Why not both? Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a [...]

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work [...]

There's no denying the quality signals that backlinks provide for search engines. But if you're not being thoughful about the content you're creating, backlinks will likely not come organically [...]