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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Content Planning

 8 Templates to Help You Plan Content in 2022
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By Brody Dorland
In Content Marketing Toolbox, Content Operations & Governance, Content Planning, Content Strategy, Tips & How-Tos
Posted May 9, 2022

8 Templates to Help You Plan Content in 2022

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Gross. That’s not what we're going to talk about today. Instead, we're providing a [...]

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 What Is a Web Content Request Form and When to Use It
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By Brody Dorland
In Content Operations & Governance, Content Planning, Tips & How-Tos
Posted May 4, 2022

What Is a Web Content Request Form and When to Use It

A web content request form is an essential tool for any digital content team that wants to be organized and efficient. It allows you to capture requests from other teams around your company, [...]

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 The B2B Content Creation Playbook
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By Brock Stechman
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted May 2, 2022

The B2B Content Creation Playbook

Content marketers in the B2B world have to walk a fine line between capturing attention and getting in-depth on meaty topics. Since boring, jargon-stuffed content won't cut it, you need to turn [...]

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 Fascinating Blogging Stats to Inspire You to Blog in 2022
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By Helen Jackson
In Content Analytics, Content Marketing, Content Planning, Content Strategy, Search Engine Optimization
Posted April 19, 2022

Fascinating Blogging Stats to Inspire You to Blog in 2022

With the steady growth of content marketing since 2004, many argue that the practice of blogging has become oversaturated, which may deter you from starting or continuing to blog for your [...]

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 How Much Content Do You Really Need?
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By Chandler Hynek
In Content Marketing, Content Planning, Tips & How-Tos
Posted April 13, 2022

How Much Content Do You Really Need?

Today's marketing engine needs a steady stream of fuel: content. But how much content do you really need? In this post, we’ll look at a variety of channels and discuss how you can align your [...]

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 Great Content Needs A Great Landing Page: How To Create One That Converts
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By Jori Hamilton
In Content Analytics, Content Marketing, Content Marketing Toolbox, Content Planning, Search Engine Optimization, Tips & How-Tos
Posted April 8, 2022

Great Content Needs A Great Landing Page: How To Create One That Converts

Since landing pages are such a key part of digital and inbound marketing, you should be experimenting and using data to improve your pages for better results. Check out today's article for a [...]

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 Gilson: Content Marketing as Precise as the Science Behind the Products
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By Connie Glover
In Case Studies, Content Marketing, Content Marketing Toolbox, Content Operations & Governance, Content Planning, Tips & How-Tos
Posted April 7, 2022

Gilson: Content Marketing as Precise as the Science Behind the Products

What was once a clunky and inefficient content process full of bottlenecks and delays is now a well-managed operation for the marketing team at Gilson, who supports a global network of [...]

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 7 Smart Ways to Improve Your Marketing Team’s Productivity
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By Chandler Hynek
In Content Automation, Content Marketing, Content Operations & Governance, Content Planning, Content Strategy, Tips & How-Tos
Posted March 21, 2022

7 Smart Ways to Improve Your Marketing Team’s Productivity

Are you getting your to-do list knocked out every day? Wait...why are you laughing? Ok, perhaps this is a bit comical, especially for marketers who never have enough hours in the day. But we, as [...]

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 A Content Marketer’s Guide to the Sales Process
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By Jonathan Hill
In Content Marketing, Content Planning, Tips & How-Tos
Posted March 17, 2022

A Content Marketer’s Guide to the Sales Process

We've said it before and we'll say it again... If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. Instead, they need to support [...]

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 Creating a Content Management Methodology
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By Brody Dorland
In Content Management, Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted March 16, 2022

Creating a Content Management Methodology

Content management is arguably the most complex part of any marketing operation. To even begin to conceive, organize and document all the processes and tech that supports this practice, let's [...]

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