Of course most companies would love a celebrity endorsement, but in most cases, that's an expensive endeavor. Instead, smart marketers are seeking out and partnering with micro-influencers, who [...]
Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in [...]
Why is the automation software industry booming? Because automating marketing tasks saves time and money, and improve effectiveness. Let's dig into how to automate processes like content [...]
Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for [...]
In the content marketing game, many practitioners feel the pressure to out-produce and out-promote their competitors. But there's a simple practice that can relieve some of that pressure: content [...]
We’ve talked recently about how social media can be used to increase the reach of your content, but that effect works in the reverse as well. Publishing great content consistently can play a big [...]
What’s the secret recipe for creating successful LinkedIn posts? Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master [...]
Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work [...]
If your target audiences include Gen Z and Millennials, your marketing approach needs to include a slew of new and updated tactics. Let's dig deep into what makes these unique audiences tick and [...]
Hey... You know all those amazing pieces of content you produced in 2020 that didn't get the traction you expected? I'd bet money that a lack of distribution and promotion is to blame. Let's [...]
