With the eCommerce market continually on the rise, it’s more important than ever to innovate and bring more creativity into your ecommerce marketing. In this post, guest contributor Jimmy [...]
Do you have specific goals defined for your social media marketing? You should. A lack of goals and regular reporting may result in a severe situation of overspending and getting nothing in [...]
If your company has nailed your customer experience, you shouldn't ever have to actually talk to customers, right? Of course not. Inevitably, things go sideways and you have to have a difficult [...]
In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different. You're [...]
In an age where audiences are fragmented, you can't afford to be a one-channel brand. Today, consumers browse through multiple channels and touch multiple platforms while interacting with brands. [...]
Watch time is a key performance metric for video and social media marketers. The longer someone watches, the more likely they've received some value from it. But taking this a step further, your [...]
With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to [...]
TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving [...]
Of course most companies would love a celebrity endorsement, but in most cases, that's an expensive endeavor. Instead, smart marketers are seeking out and partnering with micro-influencers, who [...]
Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in [...]
