The phrase “content automation” makes us a little squeamish, calling to mind mechanized writers and lifeless creative produced by rule-based algorithms.
We firmly believe content intended to be consumed by humans should be created by humans. This is what makes it interesting and relatable. Sorry, Robo Shakespeare.
But technology is evolving rapidly and there are parts of the content production process that can and should be automated, giving your team more time to focus on those essential creative elements. A key component of DivvyHQ’s value is in streamlining repetitive procedural tasks and eliminating the tedium that bogs down content teams.
Here are a Few Things DivvyHQ Automates
Every DivvyHQ plan level provides users with an unlimited number of content calendars, which can align with the way your operation is set up (distinct calendars for different teams, product lines, initiatives, so forth). With your calendars established, you can drag-and-drop to schedule an idea from your Parking Lot (idea repository), or drag-and-drop to reschedule a deadline. Don’t worry, we’ll notify your team of the change automatically. No more manually formatting, updating or distributing clunky spreadsheets.
AI Content Editing, Writing, and Styleguide Recommendations
DivvyHQ directly integrates with industry-leading AI writing tools like Grammarly, Jasper, and Writer to help content producers get assets drafted, edited, and out the door faster than ever before. These tools also allow teams to incorporate their brand styleguide, including recommending specific words, phrases and messaging snippets to ensure each piece is stamped with your brand voice.
A variety of workflow features are available in Divvy, from simple to custom to fully automated. You can create custom workflow templates and then make them the default process you’ll follow for specific types of content and campaigns, automating the process of generating tasks, assigning them to team members, and calculating your entire production schedule.
Get all of your analytics data in one location, negating the need to gather information from multiple data sources. Dashboards are conveniently preconfigured for each major content channel, such as web, social, email and SEO. DivvyHQ Analytics can pull from more than 100 data sources, and produces slick automated reports that can automatically be emailed to your execs to remind them of the impact of your work.
Notifications and Reminders
A study by Atlassian found that the average professional receives 304 weekly business emails and checks their inbox 36 times an hour. Within DivvyHQ, email notifications and in-app alerts are automatically generated when content and tasks are created or completed, and they appear on the main dashboard for everyone who needs to see them. No need to check your email every few minutes, or to craft a new email for every important update.
Unlock Simple Efficiencies with DivvyHQ
There’s nothing all that complicated about these content automation features. But that’s the point. We’ve loaded DivvyHQ with simple efficiencies like these, designed to make life easier for everyone on your content team. Robot creatives? Nah. But you might feel like you’ve got a collection of robot assistants working on your behalf.
Plug into DivvyHQ with a 14-day trial and see how much time you save on everyday tasks. Or, request a demo and one of our humans will be eager to walk you through these content marketing automation functionalities and more.