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What is high-performing content? And which metrics should you be tracking to know which assets are delivering that high performance? Here’s a quick guide of the 10 we think tell the best story of [...]

Is there an ideal blog publishing frequency? Without getting into the quantity vs. quality debate, let's just say that you should strive to do the highest frequency possible while not sacrificing [...]

What is natural language processing (NLP)? Although it sounds very technical (and a little intimidating), it's actually something that every content team might be using as part of their content [...]

Are you analyzing your content performance? Identifying patterns and trends in your content's performance data provides you with valuable knowledge that can inform and benefit your content [...]

Like it or not, Google is a significant gatekeeper in the success (or failure) of many businesses who rely on website traffic for sales. So, it's obviously imperative for companies to understand [...]

In the content marketing game, many practitioners feel the pressure to out-produce and out-promote their competitors. But there's a simple practice that can relieve some of that pressure: content [...]

What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is [...]

As the field of content marketing has steadily grown, so have the internal teams within companies who've made the commitment to deploy content marketing as a major part of their marketing mix. [...]

The tactic of link building is a content marketing tactic that is often overlooked by internal content teams. But it's such a key aspect of SEO and improving your search engine rankings. So why [...]

A content strategist has a difficult job, especially at the enterprise level. It takes the right kind of person with organizational skills, systems knowledge and creative skill. Luckily, the past [...]