Content marketing could be considered an endurance sport. Seeing success with today's always-on channels requires a constant flow of engaging content, produced by a team that has to love the [...]
What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]
At the heart of a brand's marketing strategy is its unique position in the market, and the specific value that it will bring to target buyers. But defining these important attributes is not easy. [...]
While best practices in content marketing may be helpful, they're often only applicable to certain situations, and specific types of companies. Instead, we've created a practical guide of do's [...]
Having a content marketing strategy is essential to success. But HAVING a strategy and STICKING TO IT are two different things. How well are you staying aligned with your content marketing strategy?
With Google's ever-evolving algorithms, it's all but impossible to keep up with the complexities of SEO research and topical relevance. All too often, content marketers are left to focus on [...]
Back in 2011, we created our first "Killer Web Copy Template", which has become one of our most popular free resources for content managers at DivvyHQ. Now, we’ve refreshed and updated this asset [...]
Your blog may be getting lots of traffic, but that doesn't mean it's delivering on business objectives. Let's discuss the two other KPIs that are much more telling and configure a report to help [...]
Just like content marketing, ABM takes time to plan, time to execute, and time to find and nurture the right contacts within the whale accounts you are targeting. Luckily, content marketing [...]
In working with our customers over the years, we’ve seen firsthand how having access to the right tools and templates can quickly change the game. And while saving time in the present is [...]
