Learn why c-suite visibility is a critical component of content marketing management and discover suggestions for making it happen.
As content strategies grow more complex, it’s becoming more and more essential to build dedicated content teams with specialized creative practitioners. This post will help ensure you have the [...]
If you can convince a health drink skeptic to try a green smoothie, you can probably convince a customer to try your solution. All you need are a few ingredients to create a tasty argument. Find [...]
Financial content marketers’ pain points are real, but so are their solutions. And when you’re able to overcome these common challenges as a financial business, you will dominate.
Writing, strategy, planning, project management and content optimization—all in a day’s work for the quintessential content marketing manager. Here’s how content leaders can up their in-demand factor.
New research from CMI and MarketingProfs illuminates three B2B content management trends that we should all be incorporating into our strategies.
There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]
What are the biggest barriers to effective enterprise content collaboration, and how can we overcome them?
How can marketers maintain structure in their content planning while also staying nimble and adaptive? By incorporating principles of the journalist’s newsroom.