What We Can Learn from Legacy Media
The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony. Here's [...]
In Content Analytics, Content Marketing, Content Strategy, Editorial Planning, Organizational Change, Team Culture
Posted The Honeymoon Phase of Content Marketing
Much like two people in love, the honeymoon phase of content marketing can be exhilarating, but not without hurdles. Understanding these challenges and knowing how to keep your team organized and [...]
In Content Analytics, Content Marketing, Content Strategy, Editorial Planning, Organizational Change, Team Culture
Posted How to Connect Your Team to the Value of Content
Content marketing is undoubtedly a team effort. But what do you do if members of your team aren't committed, or don't fully believe in the value of content? Well, you could fire them. Or, you [...]
In Content Analytics, Content Marketing, Content Strategy, Editorial Planning, Organizational Change
Posted No Apologies: We’re Going to Force You to Do Content Marketing Right
Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Why? Simply put, they're doing it wrong. Ok, so [...]
By Casey Strohl
In Content Marketing, Content Marketing Toolbox, Editorial Planning, Organizational Change, Tips & How-Tos
Posted Enterprise Content Marketing: Integrating Content Technology Effectively Across the Enterprise
Yet another major challenge for enterprise marketers: different departments having free rein over the organizational systems and technology they use. The result: duplication of data and effort, [...]
What We Can Learn from the Tanking of Tumblr
The blogging juggernaut was valued at $1.1 billion six years ago. Now, Verizon is selling Tumblr to WordPress for less than $3 million. WTF? Mistakes were made. There are lessons that we can all [...]
Posted
Can a Former Journalist Be a Content Marketing Writer?
I once thought yes...seems like a no-brainer. But now I'm not so sure. Journalists and content marketing writers are actually very different professions. These two unique disciplines have [...]
In Content Analytics, Content Marketing, Content Strategy, Editorial Planning, Organizational Change, Team Culture, Tips & How-Tos
Posted Enterprise Content Marketing: Being Agile When Change Is Needed
With so many departments and people involved in enterprise content marketing, being agile requires the right structure, processes and tools. Let's dig in to these three aspects to help you get [...]
The Real Success of Amazon’s Prime Days
The numbers on Amazon's latest Prime Day are in. They're cray cray. What's the secret sauce behind this event, and Amazon's success more broadly? And what can we, as marketers, learn from it? [...]
How Do Project Management Tools Enhance Content Collaboration?
We can all agree that collaboration within a marketing organization is challenging, but project management tools introduce an organized framework, collaborative features and automation to break [...]