Organizational Change

Your next great content marketing strategy is going nowhere if you can’t convince your boss of its value. Follow this framework for selling big ideas.

Financial content marketers’ pain points are real, but so are their solutions. And when you’re able to overcome these common challenges as a financial business, you will dominate.

Writing, strategy, planning, project management and content optimization—all in a day’s work for the quintessential content marketing manager. Here’s how content leaders can up their in-demand factor.

New research from CMI and MarketingProfs illuminates three B2B content management trends that we should all be incorporating into our strategies.

There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]

What are the biggest barriers to effective enterprise content collaboration, and how can we overcome them?

How can marketers maintain structure in their content planning while also staying nimble and adaptive? By incorporating principles of the journalist’s newsroom.

Content production for large, distributed organizations carries its own set of unique challenges. With so many moving parts, how do these content marketing teams find unified harmony?

New research illuminates three prevalent struggles faced by today’s content marketing teams. Here’s how you can overcome them and thrive.

We love talking about how DivvyHQ makes work life better for busy content marketing teams. But words only go so far. To truly understand what Divvy is all about, you’ve got to experience it [...]