Always-on marketing is a major industry talking point, but there still seems to be a fair amount of ambiguity around it. In this post, we clear the confusion and help content leaders get started.
Keeping up with the fast-changing world of content marketing technology trends isn’t easy. We’ve put together some simple takeaways for content managers.
Writing, strategy, planning, project management and content optimization—all in a day’s work for the quintessential content marketing manager. Here’s how content leaders can up their in-demand factor.
There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]