For most large companies, getting multiple siloed or decentralized teams together to collaborate on content campaigns is a major challenge. It gets even worse when you bring remote workers, [...]
What does it all mean? In the age of information overload, we’re here to help content managers gain value and utility from their content marketing analytics.
What is it that compels us to click on posts about content marketing tools? The first, trendiest thought that came to mind was FOMO, the fear of missing out. But I think it goes deeper than that. [...]
Always-on marketing is a major industry talking point, but there still seems to be a fair amount of ambiguity around it. In this post, we clear the confusion and help content leaders get started.
Keeping up with the fast-changing world of content marketing technology trends isn’t easy. We’ve put together some simple takeaways for content managers.
Writing, strategy, planning, project management and content optimization—all in a day’s work for the quintessential content marketing manager. Here’s how content leaders can up their in-demand factor.
There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]