We wouldn’t be where we are today without the help of our advisors, a group of seasoned marketers and software professionals who have guided us every step of the way.
Andrew Hsu and Rick Nash are the Managing Partners of Spotlight | Analyst Relations. Spotlight has become a national leader in helping up-and-coming technology companies gain recognition from industry analyst firms, which play a vital role in influencing market opinion and buying decisions. Spotlight creates value for its pre-IPO technology clients by increasing its clients’ brand awareness by aligning them with the research and presentation needs of relevant industry analysts. This highly considerate matchmaking strategy creates advantage to clients and creates real market momentum for high-growth technology companies.
Grady is the founder of Soleran, a software development company that produces eAppTrack, a web-based database platform offering configurable mobile and web-app solutions for the hospital compliance community. Grady has been sales director for a national telecom company, involved in multiple start-ups, and CEO and founder of companies ranging from real-estate and mortgage solutions, to software companies. He currently serves on several boards in both the for-profit and non-profit worlds.
John is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, and author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012). A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star.
As HubSpot’s first agency partner in 2008, Roetzer helped to pioneer a VAR program that now includes more than 2,900 agencies worldwide. He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of marketing talent, technology, strategy and performance.
As the Chief Strategy Officer for the Content Marketing Institute, and Senior Contributing Analyst for Digital Clarity Group, Robert helps develop content marketing and customer experience strategies for large companies such as Oracle, 3M, Abbot Laboratories, The Bill And Melinda Gates Foundation, Allstate Insurance, Staples and Petco – helping them tell their story more effectively.
Robert was recently named #6 in the top fifty influencers in Content Marketing. He is a regular columnist for EContent Magazine, and a contributor to Chief Content Officer magazine, iMedia Connection and CMSWire. He co-hosts the podcast This Old Marketing with Joe Pulizzi and Robert’s book with Joe, Managing Content Marketing, is widely considered the “owner’s manual” of the content marketing process. It’s been translated into multiple languages and spent two weeks as a top ten marketing book on Amazon.com since its debut in 2011.
Shawn is a full time certified Professional Business Coach and the Founder of Aspire Business Development, a business strategy, consulting and coaching company founded in Leawood Kansas in 2007. He works with Business Owners and Entrepreneurs, helping them navigate through the growth phase of business and create long term value.
Shawn’s past experience has been a mix of Management Consulting (Accenture and as an independent) and as a Corporate Executive (at Sprint PCS). Both roles required extensive work on developing and fixing business processes, making people productive, instilling leadership and coaching success with a dedicated focus on solving business problems.