The Definitive Guide to Planning a New Content Initiative

A simple, 10-step guide to get your strategy defined, your team ready, and your new content initiative launched... the right way.

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The Definitive Guide to Planning a New Content Initiative

Set up your next content initiative for success with this must-read guide for content managers and teams.

Let's face it... Producing great content is hard! There's more to it than just publishing a few blog articles and posting on social media. All great content starts with a solidified plan. 

In this free ebook, we breakdown our proven, 10-step approach to building out your strategy, defining your content creation process, and creating a sustainable schedule! 

 You'll learn how to:

  • Identify a specific audience persona for greater relevance and results 
  • Create a content marketing timeline
  • Avoid writer’s block and create meaningful content
  • Document processes, workflows, and assign dedicated roles
  • Choose a publishing frequency that you can actually maintain 
  • Measure the performance and ROI of your content 
  • And more!
your content focus area

Ready to plan, produce, and publish like a pro? 

Get this free eBook now.

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