It's no secret that marketing campaigns can be a lot of work. But with the right template, you can simplify the process and get your campaign off the ground in no time. Check out our latest post [...]
As content marketing has eclipsed traditional advertising as the most effective way to showcase a brand, content teams have naturally produced more digital assets than ever before. Large [...]
“But I’m not a project manager!” We hear that from lots of creatives that move up to marketing leadership positions and face the challenge of marketing project management without any specialized [...]
When most of us think of when and how marketing analytics is most used, it's at the end of the process. We just did a thing. Did it work? Check analytics. But in today’s competitive market, it's [...]
If you're leading marketing or content operations for a big company, perfecting your workflow processes has never been more crucial. A key part of this process is documenting your workflows so [...]
How are media asset management tools different than other types of asset management systems? And do you need one? It all comes down to the types of content you are producing regularly. As some [...]
Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all your ducks in a row can be [...]
If you're struggling to find in-house creative staff, the pandemic is likely the main culprit. Many creatives, having tasted the freedom of remote work, made that freedom permanent and switched [...]
For many companies, maintaining and refreshing existing content often takes a back seat to developing new content. But is that the right approach? Arguably, no. If your company has been in the [...]
One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, [...]
