Your organization produces LOTS of content assets, and storing, organizing and managing them can become a nightmare real fast. Having a single asset storage solution, however, makes this entire [...]
Do you have specific goals defined for your social media marketing? You should. A lack of goals and regular reporting may result in a severe situation of overspending and getting nothing in [...]
We've said it before and we'll say it again... If your company is trying to grow, your content marketing and sales teams can't stay snuggled in their comfy silos. Instead, they need to support [...]
How do you measure revenue generated from content marketing? This challenge has been highly documented and debated over the years with many coming to the conclusion that it's a fools errand. But [...]
In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different. You're [...]
Every brand wants to enhance credibility with its audience. One of the best ways to do this is to involve team leaders or subject matter experts (SMEs) in the content creation process. By [...]
If you’re on a marketing team for a large company, it's easy to feel like departmental silos and communication challenges are slowing you down every day. Collaboration is crucial within a content [...]
There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a [...]
The best-laid content plan so often goes awry. Priorities change, tactics aren't working, COVID happens... Constant change is just part of life for content marketers. The important thing, though, [...]
As the practice of content marketing has ramped up over the last decade, many companies find themselves sitting on boatloads of content assets that have passed their prime, and are no longer [...]
