Chatbots can be an extremely useful tool for businesses, especially for customer service. But what about marketing? In our latest guide from guest contributor Grace Lau, Director of Growth [...]
You may have never heard of the term "smarketing", but you're probably familiar with the concept: aligning sales and marketing teams to deliver better outcomes for your company. Today, guest [...]
Think about your 2023 marketing goals... Does one of them revolve around differentiating your brand in your market? Content marketing is a great way to do this, and Grace Lau, Director of Growth [...]
In today's crowded B2B marketplace, how do you build a social media marketing strategy that will show improvement in the KPIs that matter most to your company? Grace Lau of Dialpad explores the [...]
Working smarter, not harder... We all want that, but it's easier said than done most of the time. If you're a marketer, you know how important it is to get your message in front of new audiences. [...]
Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. Done well, it engages visitors and keeps them coming back. But ask any content [...]
