Nothing good ever came easy. In the content marketing game, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs is daunting for [...]
You already know the importance of content, but most marketers still struggle to clearly determine the return that content delivers for the business. Overcoming this starts with identifying the [...]
Voice content is playing an ever-increasing role in daily life, with voice assistants being used for search and ecommerce, and podcasts hitting the mainstream. Should you be considering voice as [...]
Did you know? Industry standard open rates for emails average 20%. According to Gartner, the open rate for SMS/text messages is 98%. Wholly monkey! Why isn't every marketer doing SMS marketing? [...]
In content marketing, your strategy sets the destination, regular planning keeps you on your path, and a solid content planning framework removes obstacles and hazards. If you've been on a slow, [...]
What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]
In a recent interview with Engadget, Epic Games' CEO revealed that Fortnite has now eclipsed 250 million registered players. That's the population of Russia, the UK, and Poland - combined. And [...]
Editor's Note: We’re stoked when industry heavy-hitters approach us with a need for a content marketing platform for their own companies. In this case, keynote speaker and author Michael [...]
At the heart of a brand's marketing strategy is its unique position in the market, and the specific value that it will bring to target buyers. But defining these important attributes is not easy. [...]
What happens when creative inspiration and content planning meetings are not aligned? Crickets. You get crickets. If this happens regularly (forced brainstorming vs. productive planning of [...]
