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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Archives

Monthly Archive for: "May, 2019"
 Enterprise Content Marketing: Coordinating Content Across Multiple Departments, Brands
0
By Brock Stechman
In Content Analytics, Content Marketing, Content Planning, Content Strategy
Posted May 30, 2019

Enterprise Content Marketing: Coordinating Content Across Multiple Departments, Brands

Nothing good ever came easy. In the content marketing game, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs is daunting for [...]

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 Determining the Most Important KPI for a Content Marketing Program
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By Divvy Admin
In Content Analytics, Tips & How-Tos
Posted May 23, 2019

Determining the Most Important KPI for a Content Marketing Program

You already know the importance of content, but most marketers still struggle to clearly determine the return that content delivers for the business. Overcoming this starts with identifying the [...]

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 Voice as a Delivery Channel: Your Voice Content Playbook
0
By Kayleigh Alexandra
In Content Marketing, Content Strategy, Tips & How-Tos
Posted May 21, 2019

Voice as a Delivery Channel: Your Voice Content Playbook

Voice content is playing an ever-increasing role in daily life, with voice assistants being used for search and ecommerce, and podcasts hitting the mainstream. Should you be considering voice as [...]

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 Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019
0
By Jessica Fender
In Content Marketing, Content Planning, Content Strategy
Posted May 20, 2019

Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

Did you know? Industry standard open rates for emails average 20%. According to Gartner, the open rate for SMS/text messages is 98%. Wholly monkey! Why isn't every marketer doing SMS marketing? [...]

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 The Road to Content Marketing ROI: How to Create a Content Planning Framework
0
By Brad Wikstrom
In Content Planning, Content Strategy, Tips & How-Tos
Posted May 17, 2019

The Road to Content Marketing ROI: How to Create a Content Planning Framework

In content marketing, your strategy sets the destination, regular planning keeps you on your path, and a solid content planning framework removes obstacles and hazards. If you've been on a slow, [...]

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 What Does a Content Marketing Manager Do Exactly?
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By Brody Dorland
In Content Marketing, Content Planning, Content Strategy
Posted May 15, 2019

What Does a Content Marketing Manager Do Exactly?

What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]

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 What Marketers Can Learn From the Explosive Growth of Fortnite
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By Nick Main
In Content Strategy, Organizational Change
Posted May 9, 2019

What Marketers Can Learn From the Explosive Growth of Fortnite

In a recent interview with Engadget, Epic Games' CEO revealed that Fortnite has now eclipsed 250 million registered players. That's the population of Russia, the UK, and Poland - combined. And [...]

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 Marketing Insider Group: This is How We Divvy
0
By Michael Brenner
In Case Studies
Posted May 8, 2019

Marketing Insider Group: This is How We Divvy

Editor's Note: We’re stoked when industry heavy-hitters approach us with a need for a content marketing platform for their own companies. In this case, keynote speaker and author Michael [...]

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 The Power of a Messaging Matrix to Boost Relevance, Engagement & Conversions
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By Brody Dorland
In Content Strategy, Tips & How-Tos
Posted May 7, 2019

The Power of a Messaging Matrix to Boost Relevance, Engagement & Conversions

At the heart of a brand's marketing strategy is its unique position in the market, and the specific value that it will bring to target buyers. But defining these important attributes is not easy. [...]

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 Inspiration Doesn’t Respond to Meeting Requests
0
By Divvy Admin
In Content Planning, Tips & How-Tos
Posted May 3, 2019

Inspiration Doesn’t Respond to Meeting Requests

What happens when creative inspiration and content planning meetings are not aligned? Crickets. You get crickets. If this happens regularly (forced brainstorming vs. productive planning of [...]

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