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Author Archive for: "jessicafender"
 Why Should Your Brand Partner with Micro-Influencers?
0
By Jessica Fender
In Content Planning, Content Strategy, Social Media Marketing
Posted August 31, 2021

Why Should Your Brand Partner with Micro-Influencers?

Of course most companies would love a celebrity endorsement, but in most cases, that's an expensive endeavor. Instead, smart marketers are seeking out and partnering with micro-influencers, who [...]

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 How to Incorporate Customer Journey Mapping into Your Marketing Strategy
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By Jessica Fender
In Content Marketing, Content Strategy
Posted August 14, 2019

How to Incorporate Customer Journey Mapping into Your Marketing Strategy

The dream of any business owner is to develop a successful marketing strategy that delivers their message to the right audience and at the right moment. But today's savvy consumer doesn't just [...]

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 Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019
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By Jessica Fender
In Content Marketing, Content Planning, Content Strategy
Posted May 20, 2019

Practical Tips to Develop a Relevant SMS Marketing Campaign in 2019

Did you know? Industry standard open rates for emails average 20%. According to Gartner, the open rate for SMS/text messages is 98%. Wholly monkey! Why isn't every marketer doing SMS marketing? [...]

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 How to Devise a Content Plan for Your Multichannel Marketing Campaign
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By Jessica Fender
In Content Marketing, Content Planning, Content Strategy
Posted December 10, 2018

How to Devise a Content Plan for Your Multichannel Marketing Campaign

Most consumers today utilize a variety of platforms (increasingly mobile) to find information and engage with brand content. But how should a company determine which channels to utilize? And is [...]

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 Topic Clustering: The Future of Content Planning
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By Jessica Fender
In Content Marketing, Content Planning, Content Strategy, Search Engine Optimization
Posted May 31, 2018

Topic Clustering: The Future of Content Planning

SEO specialists and content managers have always struggled with finding a good balance of optimization and quality in their content. Planning a content calendar for several weeks or months in [...]

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