Did you know? Industry standard open rates for emails average 20%. According to Gartner, the open rate for SMS/text messages is 98%. Wholly monkey! Why isn't every marketer doing SMS marketing? [...]
Most consumers today utilize a variety of platforms (increasingly mobile) to find information and engage with brand content. But how should a company determine which channels to utilize? And is [...]
SEO specialists and content managers have always struggled with finding a good balance of optimization and quality in their content. Planning a content calendar for several weeks or months in [...]
