The Real Success of Amazon’s Prime Days
The numbers on Amazon's latest Prime Day are in. They're cray cray. What's the secret sauce behind this event, and Amazon's success more broadly? And what can we, as marketers, learn from it? [...]
Content is Still King, but is it an Uninvited Guest?
Unless you're one of the few who actually likes watching commercials, you've probably honed your skill of tuning them out. You're probably learning to do the same with much of the digital content [...]
Goodbye iTunes: What We Learned from an 18-Year Era
Apple's recent announcement to end the iTunes era is bittersweet for many, but much can be gleaned from how Steve Jobs pushed his company, the music industry, and consumers to leapfrog into the [...]
What Marketers Can Learn From the Explosive Growth of Fortnite
In a recent interview with Engadget, Epic Games' CEO revealed that Fortnite has now eclipsed 250 million registered players. That's the population of Russia, the UK, and Poland - combined. And [...]