The A-to-Z Guide to Customer Segmentation
With more and more data and technology at our fingertips, it's easier than ever to boost the relevance of our messaging for specific customer segments, and create personalized content [...]
With more and more data and technology at our fingertips, it's easier than ever to boost the relevance of our messaging for specific customer segments, and create personalized content [...]
Many marketers and content producers are stuck in a chaotic loop of marketing campaign execution. Sure, companies should be leveraging content and digital content channels to market their goods, [...]
Words have the power to shape our message - and they matter even more for creating content that is consistent and on-brand. Check out this article to learn five essential editorial guidelines to [...]
Don't let your content miss the mark with your different audiences! Learn how to hone your messaging and create content that resonates with each one. Discover the steps you need to take to ensure [...]
Making sure your content is compelling and drives the desired action can be a challenge, but the right call-to-action template can help! Check out our latest article to learn the elements that [...]
If a potential customer were to ask you point blank, "Why should I buy your product over a competitor's?" Would you be able to spout off a clear and convincing answer without hesitation? [...]
Chatbots can be an extremely useful tool for businesses, especially for customer service. But what about marketing? In our latest guide from guest contributor Grace Lau, Director of Growth [...]
If your enterprise content team is looking for a way to be more efficient, consistent, and productive with your content, taking a modular content approach may be a path to consider. Check out our [...]
Question: How much time does your staff waste each week scouring your internal servers looking for brand assets? How much more content could they produce if they had the latest, approved assets [...]
If you sell products, then product marketing is a critical component of your marketing mix. And in today's digital environment, much of that effort will revolve around creating various kinds of [...]