Social Media Marketing

In the B2C world, selling through social is pretty straightforward. Odds are, you've probably bought something via an ad on one of the social networks. But the B2B world is very different. You're [...]

Watch time is a key performance metric for video and social media marketers. The longer someone watches, the more likely they've received some value from it. But taking this a step further, your [...]

With social media still being the top content distribution channel for major brands, it needs to occupy the lion’s share of your content planning during the coming year. This guide to [...]

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving [...]

Of course most companies would love a celebrity endorsement, but in most cases, that's an expensive endeavor. Instead, smart marketers are seeking out and partnering with micro-influencers, who [...]

Using video as a marketing tool to build your brand is a smart, effective, and compelling tactic. But as with any form of content, there are different types of videos that are best used in [...]

Outside of Google playing a role in bringing visibility to content, a large part of the content game is figuring out how to get it in front of your target eyeballs. Unfortunately, paying for [...]

In the content marketing game, many practitioners feel the pressure to out-produce and out-promote their competitors. But there's a simple practice that can relieve some of that pressure: content [...]

We’ve talked recently about how social media can be used to increase the reach of your content, but that effect works in the reverse as well. Publishing great content consistently can play a big [...]

What’s the secret recipe for creating successful LinkedIn posts? Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master [...]