Many marketers have the unfortunate challenge of trying to create content for products or services that simply aren't sexy. And this certainly isn't a new problem. But it persists because most [...]
Crafting engaging stories isn't a simple spell for content witches and wizards. Lots of imagination, hard work, organization, and desire are at play here. Some among us have been granted with [...]
In Content Analytics, Content Management, Content Marketing, Content Planning, Content Strategy, Tips & How-TosPosted
Content business plans aren't much different than any other business plan. Having a concrete content plan ensures that your content has a defined trajectory to drive leads and attract buyers.
In Content Analytics, Content Marketing, Content Planning, Content Strategy, Organizational Change, Team CulturePosted
Much like two people in love, the honeymoon phase of content marketing can be exhilarating, but not without hurdles. Understanding these challenges and knowing how to keep your team organized and [...]