Facebook continues to be the leading social media platform globally, with nearly 3 billion active monthly users in 2023. It’s a content marketing channel most brands can’t ignore.
Regularly posting on Facebook should be a critical component of your digital marketing strategy. However, keeping up with your posts can be time-consuming, especially if your brand is active on other social media accounts and content channels.
Your team’s time is valuable, and they’re likely already pulled in multiple directions throughout the day. You can save them time with tools for automatic Facebook posting and optimize your marketing tasks for better results.
Let’s look at the benefits of automating posts on your Facebook account.
What Are the Benefits of Automatic Facebook Posting?
Some businesses shy away from automation technology, fearing it will make their social accounts less authentic. However, post-schedulers and other automation tools can free up more time for building genuine connections with your audience if you use them well.
Social networks like Facebook require frequent interaction to get the most out of them. Coming up with new social media content is hard enough. Setting aside time throughout the day for posting content and engaging with your audience is even more challenging.
Almost three-quarters of Facebook users feel more connected to brands they can engage with on the platform, particularly through direct messaging. Though automation doesn’t take care of all your engagement requirements, it does offer benefits that make engagement easier.
While many businesses employ social media managers to manage their social accounts, automatic Facebook posting is a more cost-effective way to remove some of these time-consuming and repetitive tasks.
Facebook automation tools allow you to queue up content in advance and automatically post it on your chosen schedule. Instead of logging on multiple times daily to post, you can simply spend an hour or two at the beginning of the week or month planning all your content in advance.
The extra time you’ll save means you can spend more time engaging with other users and generally being social. This is what social networks are intended for, after all!
Apart from saving you time, there are several other benefits that Facebook automation offers, including:
Increase Posting Consistency
Automatic Facebook posting makes it easier to stick to a regular posting schedule, whatever comes up. It can be tempting to let your social media activity slide when you have a forthcoming product launch or just a couple of busy weeks.
Having a queue of posts ready to go means that your social accounts keep working even when you’re occupied with something else.
It’s also easier to ensure consistency in your brand voice and tone across your social posts. Writing posts, creating graphics, or selecting images in advance makes it easier to check content quality and compare voice between multiple posts.
Optimize Posting Times for Different Time Zones
Timing is everything on social media. You need to post when your audience is online and engaged.
However, if your audience is spread across several countries and time zones, making sure everyone sees your posts is tricky.
Automatic Facebook posting allows you to post at optimal times for reaching different audiences, no matter where they’re located. You won’t need to worry about manually posting in the middle of the night to reach an audience living on the other side of the world.
Even better, some tools can calculate your best posting times for maximum engagement and automatically post at these times.
Get the Most Out of Existing Content
Some tools allow you to cross-post from other social networks and even recycle your old posts by re-posting them later. This approach will give you more value and reach a wider audience with your evergreen content.
Easily Curate Content for Sharing
Automated content discovery and curation tools scour the accounts you follow and other pages in your industry and external sites. These tools search for specific keywords to find content that’s likely to be of interest to your audience.
It’s then a simple task to select which pieces of content you want to share with your audience. Automatic Facebook posting makes it easy to post curated content alongside your original content, allowing you to populate your feed, increase engagement, and build relationships with your peers.
Content curation can be incredibly time-consuming when manually looking for content to share. However, automation can save you hours each week.
Increase Engagement Opportunities
The more active your Facebook feed is, the more likely you are to attract new followers, likes, and comments. Automation gives you the power to be more active on social media without putting in the time.
It also frees you up for real-time engagement with your audience. You can set aside time to respond to comments, answer messages, and engage with other user accounts.
When Shouldn’t You Use Facebook Automation?
While you can use automatic Facebook posting for pretty much every task on Facebook, that doesn’t mean you should.
Overusing automation can lead to social accounts that seem spammy and artificial. Facebook users are savvy and can usually instantly identify automated comments and direct messages, which come across as inauthentic. This approach won’t win you any fans or followers.
Strategically automating the posting of your Facebook content is a great way to get the most out of the time you spend on social media. However, there are a few things that you should never automate on Facebook, including:
- Friending people or following pages
- Commenting on posts
- Sending direct messages
- Replying to direct messages
- Participating in group discussions
You should also take great care when automatically re-posting content from other social networks. For example, a post formatted for Twitter doesn’t usually translate well when posted on Facebook.
Keeping a close eye on current news and events is a good idea, pausing your automatic posts when necessary. Automated posting at a time when everyone is focused on a tragic event can seem incredibly insensitive and might even turn into a PR nightmare.
How Do You Get Started With Automatic Facebook Posting?
To start automating your Facebook postings, you’ll need a tool designed for the purpose. While there are several social media scheduling tools out there, few platforms offer tools for everything — from planning and content automation to analysis and optimization — in one place.
DivvyHQ is an exception. We offer a fully integrated content marketing platform designed for enterprises and large teams. Our content creation tools and integrations simplify social media automated posting.
Our content analytics module also integrates with Facebook and almost 100 other data sources, allowing you to compile reports and see all of your analytics data in one place.
Simply put, DivvyHQ is designed to streamline your content process and make your life easier. Want to take it for a spin? Just get in touch with our team to request a demo and see for yourself how we can help with automatic Facebook posting.