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Author Archive for: "jorihamilton"
 How Strong Branding Can Counteract Shortening Customer Attention Spans
0
By Jori Hamilton
In Content Marketing, Content Strategy, Tips & How-Tos
Posted June 21, 2022

How Strong Branding Can Counteract Shortening Customer Attention Spans

Outside of the regular distractions of life, technological distractions are also adding up. In the past 20 years, research has shown a dramatic decrease in our attention spans. For marketers, [...]

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 What You Need to Know About Generational Video Marketing
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By Jori Hamilton
In Content Marketing, Content Planning, Content Strategy
Posted June 7, 2022

What You Need to Know About Generational Video Marketing

As every subsequent generation spends more and more time consuming content online, it's important for marketers to understand how their target audiences engage with video content. In today's [...]

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 Great Content Needs A Great Landing Page: How To Create One That Converts
0
By Jori Hamilton
In Content Analytics, Content Marketing, Content Marketing Toolbox, Content Planning, Search Engine Optimization, Tips & How-Tos
Posted April 8, 2022

Great Content Needs A Great Landing Page: How To Create One That Converts

Since landing pages are such a key part of digital and inbound marketing, you should be experimenting and using data to improve your pages for better results. Check out today's article for a [...]

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 Using Your Marketing to Protect Your Business’s Longevity
0
By Jori Hamilton
In Content Marketing, Organizational Change
Posted March 22, 2022

Using Your Marketing to Protect Your Business’s Longevity

We've all seen it... That company that is stuck in their ways, advertising their wares like they always have, and slowly becoming more and more irrelevant. Any company that wants to thrive in [...]

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 Making the Most of Your Marketing Mistakes
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By Jori Hamilton
In Content Analytics, Tips & How-Tos
Posted February 16, 2022

Making the Most of Your Marketing Mistakes

In the fast-paced world of marketing, it's inevitable that you'll make a mistake now and then. But if left unaddressed, those mistakes can turn into big problems with serious implications (lost [...]

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 How Empathetic Language Impacts SEO
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By Jori Hamilton
In Content Marketing, Search Engine Optimization
Posted August 24, 2021

How Empathetic Language Impacts SEO

Let's face it... When you create content for your website, it's a lot easier to write for robots (search engines) than it is to write an emotional, impactful story that will resonate with actual [...]

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 How to Use Educational Content to Build Brand Authority
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By Jori Hamilton
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted June 8, 2021

How to Use Educational Content to Build Brand Authority

Want to be a leader in your industry? One way to do that is by sharing educational content on topics that matter to your followers. This simple strategy can establish your brand, attract [...]

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 How to Produce Ethical and Green Content
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By Jori Hamilton
In Content Marketing, Content Strategy, Tips & How-Tos
Posted April 13, 2021

How to Produce Ethical and Green Content

Should you be talking about the environmental impacts of your products and services within your content? Obviously, products that have an eco-friendly angle make a lot of sense, but marketers [...]

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 Embracing the Future of Marketing
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By Jori Hamilton
In Content Marketing, Organizational Change, Team Culture
Posted February 16, 2021

Embracing the Future of Marketing

No one saw the pandemic coming, and we certainly couldn't have foreseen the global effect it has had. With the hope for a better 2021, marketers need to embrace the uncertainty and examine new [...]

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 What is Dynamic Marketing And How Can Your Business Implement It?
0
By Jori Hamilton
In Content Marketing, Content Marketing Toolbox, Content Planning, Content Strategy, Tips & How-Tos
Posted July 28, 2020

What is Dynamic Marketing And How Can Your Business Implement It?

Dynamic marketing leverages the best practices of personalization and sales and marketing technology to hit that marketing sweet spot, delivering the right message to the right audience at the [...]

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