What exactly is a content marketing manager? Do you need one? To understand these questions, you first need to have a clear picture of what content marketing managers do on a day-to-day basis. [...]
We all know that delivering relevant content to a defined audience is the essence of content marketing. Personalized content takes this one step further. It’s the fuel for elevating the [...]
Content marketing can be so powerful in defining a brand, engaging audiences and sparking growth, but many companies never see those benefits. Why? Simply put, they're doing it wrong. Okay, so [...]
Creating the right content to answer customer questions, build trust, and eventually converting leads into customers is a challenge. To beat your competitors, it's critical to formulate a smarter [...]
Content creation can be tricky, but with the right strategy and process, you can create effective content that not only meets but exceeds your expectations. Learn more about how to optimize your [...]
In the early days of your content marketing journey, you may find that your content simply isn't reaching as many eyeballs as needed to gain traction. That's where content syndication comes in. [...]
It’s tough dipping your toes into the content marketing ocean. As a rookie, you’re likely to make more than a few content marketing mistakes. Learn how to avoid these often cringe-worthy boo-boos [...]
At first glance, content marketing may seem like a purely creative endeavor. But in reality, there are a LOT of logistics involved. In fact, as companies scale their content output, they often [...]
If someone were to survey B2C marketers about which industry reports they look forward to most each year, you gotta like Content Marketing Institute and MarketingProfs’ chances of claiming the [...]