Marketing Nerds Podcast: Crafting the Perfect Content Strategy with Brody Dorland

Today’s competitive, noisy environment poses a big challenge for marketing practitioners who are tasked with developing content strategies and executing a wide variety of content initiatives. Few will deny the power of such practices as content marketing and search engine optimization, but these endeavors require a deep understanding of the target audiences and a commitment to creating original, high-value content on a consistent basis.

Back in December (2016), I had a chance to talk shop and address several of these topics on Search Engine Journal’s Marketing Nerds Podcast, hosted by Kelsey Jones, SEJ Executive Editor. Here’s the MP3 for your listening pleasure and a quick recap of some of the topics/questions that we discussed.

Topics/Questions We Covered

• Is there a sweet spot when it comes to content quantity and quality?
• Tips and strategies for refreshing or repurposing existing content
• Experiment with different content formats and channels, but stay within your comfort zone
• What are some tips for letting your content sell your products naturally or in a way that comes across as not pushy to the customer?
• The importance of buyer profiling and persona development

2017 Trends

We wrapped up the conversation with Kelsey asking about trends and things we’re looking forward to in 2017. In case you don’t have a chance to listen to the episode, here’s my answer, which I feel is important for our blog community to hear.

“Most folks in our world would love to have tools that connect and are integrated with one another so that it makes our day-to-day processes and our day-to-day jobs as easy, efficient, and seamless as possible. One of our big agenda items for 2017 is to do more integrations to connect Divvy with the larger ecosystem. That’s a big focus for us.

We also want to make sure that we don’t over-complicate things. Just because there are a lot of tools out there that can do a lot of things doesn’t mean they’re going to save us time. Sometimes, at the end of the day, you just want something simple that helps you do one thing and do it well.

There’s an overall message that the content process is big and involves a lot of things. But, at least from our perspective, let’s focus on trying to help customers have a better plan and a more efficient workflow process. If we can focus on that and be really good at it then we’re going to be successful.”

There are so many big things on the horizon at DivvyHQ, and we’re really excited to pull back the curtain. Stay tuned and subscribe to our blog for updates!