Archives

TikTok has been one of the most talked-about social media apps of the last two years. As its popularity grows, many brands are contemplating how the platform is impacting culture and driving [...]

Since no one has invented a real, working crystal ball to tell us the future, we're stuck with what's available: lots and lots of data. But how can you leverage predictive analytics data in [...]

Content marketers have come to rely on technology to streamline processes and ensure consistency, but there are so many tools to choose from. In this post, part of a content marketing platform [...]

All the content strategists are doing it... That IS NOT a good reason to do a content audit. There are numerous reasons, however, that content strategist do them, and speak so highly of this [...]

Working smarter, not harder... We all want that, but it's easier said than done most of the time. If you're a marketer, you know how important it is to get your message in front of new audiences. [...]

Have you ever experienced a big, unexplained traffic drop on your website? There's normally an explanation, but finding it may not be that obvious. Here's a quick checklist of things to check to [...]

The best-laid content plan so often goes awry. Priorities change, tactics aren't working, COVID happens... Constant change is just part of life for content marketers. The important thing, though, [...]

What are micro-conversions? Think of them as all the little, digital interactions that have guided a prospect to becoming a customer. And as you might imagine, content is at the center of these. [...]

Content marketing is about creating and sharing content to serve customers, solve problems, and build relationships. Done well, it engages visitors and keeps them coming back. But ask any content [...]

Enterprise content teams know that content marketing is a multi-faceted process. And the process doesn't end when you hit publish. Having a solid distribution strategy ensures that your assets [...]