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What is a content metric? What about KPIs? Aren't these two referring to the same thing? Short answer: No. Despite us marketers often throwing these two terms around interchangeably, it is [...]

What’s the secret recipe for creating successful LinkedIn posts? Let's take a closer look at the impact of LinkedIn, the strategy behind content creation on the platform, and how you can master [...]

Are you actually listening to the voice of your customer (VoC)? In a recent study, Bain and Company discovered that while 80% of companies believe they offer good customer services, only a paltry [...]

You’d think that the long-form vs. short-form content dilemma would end after nearly a decade of research. But the answer is more nuanced and highly dependent on your strategy and audiences. [...]

With infographics often requiring substantially more effort and resources to produce than other content formats, you may be justified in asking, "are they worth it?" Well, let's dig into what [...]

As the field of content marketing has steadily grown, so have the internal teams within companies who've made the commitment to deploy content marketing as a major part of their marketing mix. [...]

White paper or blog post... Why not both? Technical writers and content marketers dwell in very different worlds. But those worlds are colliding much more frequently these days, especially when a [...]

No one saw the pandemic coming, and we certainly couldn't have foreseen the global effect it has had. With the hope for a better 2021, marketers need to embrace the uncertainty and examine new [...]

Content marketing teams are well aware of the need for software to manage their day-to-day operations, but the pandemic made having the right technology even more urgent, as teams began to work [...]

What is sales enablement content? When you give your sales team the assets they need to educate prospects, succinctly answer their questions, and break down barriers; you're giving them more [...]