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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Archives

Monthly Archive for: "December, 2018"
 Translation and Localization are the New Frontiers of Content Planning
0
By Brock Stechman
In Content Marketing, Content Planning, Content Strategy
Posted December 28, 2018

Translation and Localization are the New Frontiers of Content Planning

Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding [...]

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 Your BIG Simple Guide to Content Planning in 2019
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By Brody Dorland
In Content Marketing, Content Planning, Content Strategy
Posted December 21, 2018

Your BIG Simple Guide to Content Planning in 2019

A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Not the concept, just the way they’re typically executed in the business world. I’m sure I’m [...]

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 The Most Convenient Aspects of DivvyHQ’s WordPress Integration
0
By Nick Mallare
In New Features & Fixes, Tips & How-Tos
Posted December 19, 2018

The Most Convenient Aspects of DivvyHQ’s WordPress Integration

If you create content online, there’s a good chance you’re using WordPress to publish it. Statistics show that this platform owns 59% of the CMS marketplace share, and that WordPress powers a [...]

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 Six Ways to Save Time and Simplify Content Creation by Recycling Old Content
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By Chanell Alexander
In Content Marketing, Tips & How-Tos
Posted December 17, 2018

Six Ways to Save Time and Simplify Content Creation by Recycling Old Content

With so much to do and so little time, marketers need to work smarter not harder. Building out an evergreen content repository that can be repurposed in various forms is a great way to make that [...]

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 Escape the Cell: Is Your Content Planning Imprisoned by Spreadsheets?
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By Zach Varney
In Content Planning, Content Strategy
Posted December 14, 2018

Escape the Cell: Is Your Content Planning Imprisoned by Spreadsheets?

Running your content planning through spreadsheets can feel like being trapped in a prison. Here’s your guide to a Shawshank-style escape (minus the sewage).

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 How to Devise a Content Plan for Your Multichannel Marketing Campaign
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By Jessica Fender
In Content Marketing, Content Planning, Content Strategy
Posted December 10, 2018

How to Devise a Content Plan for Your Multichannel Marketing Campaign

Most consumers today utilize a variety of platforms (increasingly mobile) to find information and engage with brand content. But how should a company determine which channels to utilize? And is [...]

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 Michael Brenner on How to Sell Your Big Ideas
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By Brock Stechman
In Content Strategy, Organizational Change
Posted December 6, 2018

Michael Brenner on How to Sell Your Big Ideas

Your next great content marketing strategy is going nowhere if you can’t convince your boss of its value. Follow this framework for selling big ideas.

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 5 Ways to Create Remarkable Value With Financial Content Marketing
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By Allie Gray Freeland
In Content Marketing
Posted December 3, 2018

5 Ways to Create Remarkable Value With Financial Content Marketing

When it comes to innovative content marketing, financial services companies sometimes fall short. It may seems like a tall order to effectively attract, hook, and engage customers through [...]

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