Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding [...]
A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Not the concept, just the way they’re typically executed in the business world. I’m sure I’m [...]
If you create content online, there’s a good chance you’re using WordPress to publish it. Statistics show that this platform owns 59% of the CMS marketplace share, and that WordPress powers a [...]
With so much to do and so little time, marketers need to work smarter not harder. Building out an evergreen content repository that can be repurposed in various forms is a great way to make that [...]
Running your content planning through spreadsheets can feel like being trapped in a prison. Here’s your guide to a Shawshank-style escape (minus the sewage).
Most consumers today utilize a variety of platforms (increasingly mobile) to find information and engage with brand content. But how should a company determine which channels to utilize? And is [...]
When it comes to innovative content marketing, financial services companies sometimes fall short. It may seems like a tall order to effectively attract, hook, and engage customers through [...]