Escape the Cell: Is Your Content Planning Imprisoned by Spreadsheets?
Running your content planning through spreadsheets can feel like being trapped in a prison. Here’s your guide to a Shawshank-style escape (minus the sewage).
Making the Case for More Content Marketing Budget in 2019
How can you convince your boss to invest more in content marketing budget next year? These data points will help you make an indisputable case.
Why Content Management Teams Might Consider Switching from a Project Management Tool to an Editorial Calendar Solution
Want to hang that accidentally artful photo you shot from your smartphone but can’t find your hammer? Consider this: Compass the grounds until you find a flat-ish rock that’s small enough to [...]
How to Devise a Content Plan for Your Multichannel Marketing Campaign
Most consumers today utilize a variety of platforms (increasingly mobile) to find information and engage with brand content. But how should a company determine which channels to utilize? And is [...]
Michael Brenner on How to Sell Your Big Ideas
Your next great content marketing strategy is going nowhere if you can’t convince your boss of its value. Follow this framework for selling big ideas.
5 Ways to Create Remarkable Value With Financial Content Marketing
When it comes to innovative content marketing, financial services companies sometimes fall short. It may seems like a tall order to effectively attract, hook, and engage customers through [...]