My Favorite Content Marketing Video: Robert Rose

 In Content Marketing

Welcome back to our series, My Favorite Content Marketing Video, where we’ve asked the smartest minds in the CM industry to pony up their most treasured video nugget of goodness.

This week’s video is one of those that brings us back to the basics. It grounds us in the foundational principles of marketing. And reminds us of where we fit in this crazy, ever-evolving world of marketing.

Robert Rose’s Favorite Content Marketing Video

If you’ve been following our good friend and advisor, Robert Rose, at all over the last few years (online, podcast, his books, etc.), you’ve probably heard him gush over the teachings of Philip Kolter, who is well-known to be one of the most prolific marketing academics and strategists of our time. Kolter has authored 55 books on everything from marketing strategy to finance and capitalism.

There are numerous keynote presentations of Philip on YouTube, but Robert wanted to share this short and sweet snippet that really hones in on the importance of defining and delivering value with our marketing efforts. Here’s a quick note from Robert…

“Too often we think the goal of marketing has changed – when in fact it’s actually stayed the same and ceded much of the strategic value that marketing provides. Professor Kotler brilliantly outlines the simple, and strategic purpose of marketing. If we apply the CCDVTP to today’s content, social, digital <fill in the blank> strategy – we will clearly see the need to be truly strategic in our business.”

Series Recap

At the end of each post, we’ll provide a recap list of all videos in the series.

A new favorite video post will be published every Friday until we run out of video submissions. If you’re reading this and have a favorite video that we should consider for the series, please submit it via our contact form and tell us why it was so valuable to you.

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