My "NEW" Favorite Content Marketing Video Could Save Your Life

My “NEW” Favorite Content Marketing Video Could Save Your Life

Posted August 26, 2016

Ok… I just watched a video on Facebook, had a little cry based on my own guilt, and quickly realized that I need to put the previously scheduled “My Favorite Content Marketing Video” weekly post on hold. This video is more important. Sorry Michael Brenner.

The cast of the reality Youtube series @SummerBreak partnered with AT&T’s “It Can Wait” campaign in an exclusive video for Teen Vogue to ask teens whether or not they use their phones while driving. AT&T’s campaign has been running for a while now and, over the last year, they’ve ramped up partnerships and their social media presence. I’m intrigued to think about the campaign pitch that AT&T’s agency, BBDO, must have given, which revolved around a message of “don’t use our product/service right now because you might kill someone.”

I can’t really explain why past messaging and the myriad of videos that AT&T has published haven’t sunk in like this one has. But it did. There are no good excuses. It can wait.

Thanks for the gut check AT&T.

Series Recap

At the end of each post, we’ll provide a recap list of all videos in the series.

A new favorite video post will be published every Friday until we run out of video submissions. If you’re reading this and have a favorite video that we should consider for the series, please submit it via our contact form and tell us why it was so valuable to you.

Brody Dorland

Brody leads the DivvyHQ team with more than 20 years of experience in the trenches of corporate marketing, advertising agencies, entrepreneurship and establishing himself as one of country's top digital marketing strategists. Brody's primary focus is helping companies and marketing agencies shift their mindset, structures and processes so that they will think, act and consistently deliver like publishers.