What We Can Learn from Legacy Media
The folks who write the news, many of whom started their careers writing obituaries, are writing their industry’s obituary. And yes, they are aware of that profound, even sobering, irony. Here's [...]
What We Can Learn from the Tanking of Tumblr
The blogging juggernaut was valued at $1.1 billion six years ago. Now, Verizon is selling Tumblr to WordPress for less than $3 million. WTF? Mistakes were made. There are lessons that we can all [...]
The Real Success of Amazon’s Prime Days
The numbers on Amazon's latest Prime Day are in. They're cray cray. What's the secret sauce behind this event, and Amazon's success more broadly? And what can we, as marketers, learn from it? [...]
Content is Still King, but is it an Uninvited Guest?
Unless you're one of the few who actually likes watching commercials, you've probably honed your skill of tuning them out. You're probably learning to do the same with much of the digital content [...]
Goodbye iTunes: What We Learned from an 18-Year Era
Apple's recent announcement to end the iTunes era is bittersweet for many, but much can be gleaned from how Steve Jobs pushed his company, the music industry, and consumers to leapfrog into the [...]
What Marketers Can Learn From the Explosive Growth of Fortnite
In a recent interview with Engadget, Epic Games' CEO revealed that Fortnite has now eclipsed 250 million registered players. That's the population of Russia, the UK, and Poland - combined. And [...]