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Demographics are useful for targeting certain types of buyers, but psychographics is the missing key to creating hyper-personalized content. If you want to improve conversions, check out this [...]

Newsjacking is all about leveraging breaking news stories to craft timely content, generating buzz with every word. But it's easy for marketers to get this wrong. Here’s a quick guide to ensure [...]

In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and [...]

Unless you’ve been living under a rock for the last decade, you’ve probably heard of IBM Watson. Since its debut on Jeopardy in 2011, Watson has been incorporated into a variety of commercial [...]

Everywhere you look, new applications and tools are transforming business operations. One such tool, AI, is having a resounding impact on the creative world, helping businesses create better [...]

Are your content marketing and SEO teams working hand-in-hand? They should be. The two practices are inextricably linked. Let’s take a deeper look into why content marketing is such an important [...]

Do you get lost easily? Considering the complexities of content marketing, it's easy for anyone to get lost in the myriad of strategic exercises and manual minutiae of content planning and [...]

We all want our content to be engaging and relevant, but for the the longest time, white papers have been known as the boring cousin of ebooks. Times are a-changin' folks. Let's take a look at [...]

If your content is feeling a little tired and boring, or it's just not generating the results that you need, it may be time to try out something new. Whether you want to experiment with a new [...]

If you’re managing social media for a large enterprise, you know how much of a beast it can be. But leveraging an effective social media schedule template – one that can tie in with your current [...]