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A Content Planning & Production Workflow Tool for High-Volume Content Teams A Content Planning & Production Workflow Tool for High-Volume Content Teams
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Archives

Monthly Archive for: "February, 2020"
 Blog Guidelines: Keep Your Content Marketing Team on the Same Page
0
By Divvy Admin
In Content Management, Content Marketing, Content Strategy, Tips & How-Tos
Posted February 27, 2020

Blog Guidelines: Keep Your Content Marketing Team on the Same Page

Whether you're currently managing a blog, or you're in the process of developing one, establishing blog guidelines is a must. They help define a myriad of elements (style, tone, audiences, [...]

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 How Much Is Content Automation Adding to Your Marketing ROI?
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By Brock Stechman
In Content Analytics, Content Automation, Content Marketing, Content Marketing Toolbox, Content Planning, Social Media Marketing
Posted February 21, 2020

How Much Is Content Automation Adding to Your Marketing ROI?

In marketing, there’s an obvious expectation that your efforts will generate a return on investment. Each tool or resource you use should be contributing to this. So, how much is content [...]

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 7 Things to Consider When Updating Your Blog Posts
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By Brody Dorland
In Content Management, Content Marketing, Content Strategy
Posted February 20, 2020

7 Things to Consider When Updating Your Blog Posts

If you’ve been blogging for some time, there’s a good chance that some portion of your content has become outdated or stale. If your audience finds that content, and finds that it’s severely [...]

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 How to Build Credibility and Authority with In-Depth Content
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By Divvy Admin
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted February 18, 2020

How to Build Credibility and Authority with In-Depth Content

Every brand wants to gain its customers' trust. Content marketing is undoubtedly one of the best ways to do that, but if your content frequently only scratches the surface of a problem, you may [...]

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 How to Balance Human and Automated Tasks in Content Marketing
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By Brock Stechman
In Content Automation, Content Marketing, Tips & How-Tos
Posted February 13, 2020

How to Balance Human and Automated Tasks in Content Marketing

Automated tasks in content marketing can help to increase your output, make your workflow more efficient, and remove non-creative repetitive jobs from your daily to-do list. But content marketing [...]

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 How to Use Existing Company Resources to Create New Content
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By Danka Jankovic
In Content Management, Content Marketing, Tips & How-Tos
Posted February 11, 2020

How to Use Existing Company Resources to Create New Content

Creating a beefy, gated ebook or developing a webinar series that requires prospects to provide some contact info is simply gold for feeding the top of your sales team’s prospecting funnel. So is [...]

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 How to Align Your Content Metrics with Business KPIs
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By Brody Dorland
In Content Analytics, Content Marketing, Tips & How-Tos
Posted February 10, 2020

How to Align Your Content Metrics with Business KPIs

Creating content that your audiences will find valuable is a key tenet of content marketing. But that content also has to serve your business. Sure, we could write about Brad Pitt's recent, [...]

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 Building a Flexible and Agile Content Calendar
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By Divvy Admin
In Content Marketing, Content Planning, Tips & How-Tos
Posted February 6, 2020

Building a Flexible and Agile Content Calendar

Although the publishing purists preach consistency in your publishing frequency, we all know how important it is to be nimble in content marketing. Things happen both inside your company and [...]

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 Is Content Collaboration a Necessary Evil or the Key to Better Content?
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By Danka Jankovic
In Content Marketing, Content Planning, Organizational Change, Team Culture
Posted February 3, 2020

Is Content Collaboration a Necessary Evil or the Key to Better Content?

Content collaboration can be a powerful force in business, but sometimes inner-office complexities and departmental politics thwart a content team's best intentions. Let's dig into the keys of [...]

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