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Data helps us make smarter decisions, but it can also get overwhelming, especially when planning for a new year. Here are some tips to help you avoid end-of-year analysis paralysis and prep your [...]

Does content planning bring about anxiety and dread? You're not alone. It’s a challenging exercise that requires structure, brainpower, time and effort. But without a solid content plan, it’s [...]

The blogging juggernaut was valued at $1.1 billion six years ago. Now, Verizon is selling Tumblr to WordPress for less than $3 million. WTF? Mistakes were made. There are lessons that we can all [...]

What is a content marketing culture and how do you build one? When marketing leaders shift to a content-first mindset and make a commitment in resources, a new culture often evolves, which can [...]

A content calendar is one of the most vital parts of your content marketing plan. But you have to fill it with relevant and compelling content ideas to attract your target market and encourage [...]

I once thought yes...seems like a no-brainer. But now I'm not so sure. Journalists and content marketing writers are actually very different professions. These two unique disciplines have [...]

With the pace of marketing and technology today, it's hard to find the time to dig deep into data and analyze how your current strategy, digital content and technology are working together (or [...]

Time is a precious commodity for any content team. This is especially true for lean teams. Boosting productivity is essential for success, and you probably already use some type of technology to [...]

If you want to determine content marketing ROI, you have to start with a business goal. Otherwise, you won't know which content marketing metrics to measure and whether or not you’re making any [...]

In the early days of a new content marketing effort, there is likely no shortage of content ideas. But if you’ve been at it for a while, the idea tank can run low, which means your team needs to [...]