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All too often, marketers and executives look at the same metrics to judge the success of every campaign, regardless of the campaign's actual objectives. Does anyone not see how flawed that is? [...]

If you're an SMB with limited resources, the automation and efficiencies of content marketing management software is undoubtedly appealing. But is your content process painful enough to justify [...]

We talk often about the importance and benefits of having a content calendar, but not near enough about how you fill it with crave-worthy content. Turns out that recipe has both strategic and [...]

Collaboration is a beautiful thing, but it's hard to facilitate in large companies. Teams often have competing priorities, budgets and misaligned goals, which can thwart even the most basic, [...]

Apple's recent announcement to end the iTunes era is bittersweet for many, but much can be gleaned from how Steve Jobs pushed his company, the music industry, and consumers to leapfrog into the [...]

Most companies want to step up their content game, but many teams haven't quite flushed out (or documented) the "why" and the "how". Here's a simple guide that discusses several preparatory steps [...]

Let's face facts... Content marketing can often be a painful process and many look to technology as a cure-all. But some process pain often stems from things that technology simply can't fix (a [...]

Creating a content calendar is the best way to get focused, get aligned, get consistent, and most importantly...get valuable content in front of your target audiences. So, why have you not [...]