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Are you speaking the language of your customers? This question is often posed to marketers in figurative terms — i.e., are you talking the way they talk, using their terminologies, understanding [...]

A while back, we decided we’d like to do a webinar series. There was a problem though: webinars suck. Not the concept, just the way they’re typically executed in the business world. I’m sure I’m [...]

If you create content online, there’s a good chance you’re using WordPress to publish it. Statistics show that this platform owns 59% of the CMS marketplace share, and that WordPress powers a [...]

With so much to do and so little time, marketers need to work smarter not harder. Building out an evergreen content repository that can be repurposed in various forms is a great way to make that [...]

Running your content planning through spreadsheets can feel like being trapped in a prison. Here’s your guide to a Shawshank-style escape (minus the sewage).

Most consumers today utilize a variety of platforms (increasingly mobile) to find information and engage with brand content. But how should a company determine which channels to utilize? And is [...]

Your next great content marketing strategy is going nowhere if you can’t convince your boss of its value. Follow this framework for selling big ideas.