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Archives

Monthly Archive for: "October, 2018"
 The Quintessential Content Marketing Manager: Day-to-Day Responsibilities
0
By Brad Wikstrom
In Content Marketing, Organizational Change
Posted October 25, 2018

The Quintessential Content Marketing Manager: Day-to-Day Responsibilities

Writing, strategy, planning, project management and content optimization—all in a day’s work for the quintessential content marketing manager. Here’s how content leaders can up their in-demand factor.

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 Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop
0
By Scott Klaus
In Content Strategy
Posted October 23, 2018

Tips from Andrew Davis on Leveling Up Content with the Loyalty Loop

Businesses are constantly losing customers because of failures to executive on the Loyalty Loop. Learn how you can adjust your content strategy to avoid this.

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 Weaving Tamsen Webster’s Red Thread Method into Your Content Planning
0
By Scott Klaus
In Content Marketing, Content Planning, Content Strategy
Posted October 18, 2018

Weaving Tamsen Webster’s Red Thread Method into Your Content Planning

Tamsen Webster recently spoke in-depth about her Big Simple idea: the Red Thread method for inspiring change. Here’s how it can guide your content planning.

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 2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders
0
By Brody Dorland
In Content Marketing, Content Planning, Content Strategy, Organizational Change
Posted October 17, 2018

2019 B2B Benchmarking Report: 3 Key Takeaways for Content Leaders

New research from CMI and MarketingProfs illuminates three B2B content management trends that we should all be incorporating into our strategies.

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 DivvyHQ Book Club: Killing Marketing by Joe Pulizzi and Robert Rose
0
By Brad Wikstrom
In Content Analytics, Content Marketing, Content Strategy, Organizational Change
Posted October 10, 2018

DivvyHQ Book Club: Killing Marketing by Joe Pulizzi and Robert Rose

There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]

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 Where to Learn the Top 5 Content Marketing Skills for Free
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By Brock Stechman
In Content Marketing, Content Marketing Toolbox, Tips & How-Tos
Posted October 9, 2018

Where to Learn the Top 5 Content Marketing Skills for Free

Content marketers that make themselves indispensable will focus on developing these five key skills. We’ve got helpful free resources to learn them.

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 [Case Study] DivvyHQ Helps Stackify Create Content Rocket Fuel for Growth
0
By Krista Klaus
In Case Studies, Content Marketing
Posted October 4, 2018

[Case Study] DivvyHQ Helps Stackify Create Content Rocket Fuel for Growth

In the tech startup world, it's not uncommon to hear the phrase 1+1 = 3 to articulate the concept of "the whole is greater than the sum of its parts". In the case of APM software provider [...]

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