The beauty of an editorial calendar lies in its ability to help us organize and simplify our content planning and management. But those strengths quickly turn into weaknesses when a calendar [...]
Writing, strategy, planning, project management and content optimization—all in a day’s work for the quintessential content marketing manager. Here’s how content leaders can up their in-demand factor.
Businesses are constantly losing customers because of failures to executive on the Loyalty Loop. Learn how you can adjust your content strategy to avoid this.
Tamsen Webster recently spoke in-depth about her Big Simple idea: the Red Thread method for inspiring change. Here’s how it can guide your content planning.
New research from CMI and MarketingProfs illuminates three B2B content management trends that we should all be incorporating into our strategies.
Content marketing measurement can get out of hand if you’re not careful. Simplify your team’s analytics with the advice in this post, which features a cameo from none other than John Candy.
There once was a B2B manufacturer who decided to invest in marketing. In 2015, they hired their first marketing director and grew 650% that year. The executives of the company were amazed and [...]
Content marketers that make themselves indispensable will focus on developing these five key skills. We’ve got helpful free resources to learn them.
In the tech startup world, it's not uncommon to hear the phrase 1+1 = 3 to articulate the concept of "the whole is greater than the sum of its parts". In the case of APM software provider [...]
Which books should content marketing managers read? You’ve got thousands of options, but these eight top our list.