The Future-Proof Guide to Content Marketing Strategy [ebook]

 In Content Marketing, Content Strategy

The days of three-martini lunches in marketing have long since vanished. In their place, we’re facing a stiff hangover from our daily information and content overload.

As you already know, content is changing at light speed. Real-time social media sites like Snapchat are eating up our free time, while podcasts, audiobooks, virtual-reality gaming and online degrees are supplanting more traditional entertainment, learning institutions and traditional ways of getting information.

For marketers, this means the bar is rising constantly. Our customers have come to expect the same real-time answers, experiences, and services they get from the likes of Netflix, Uber, or even food delivery services like GrubHub.

Which means the time to future-proof your content marketing strategy and elevate your sophistication is now. With the speed of change, getting ahead isn’t a nice-to-have, it’s a must-do in order to survive future competition.

That’s why we tapped 12 leading content pros in our latest eBook, The Future-Proof Guide to Content Marketing Strategy, to help marketers like you go from hectic to ahead of the curve.

In it, these leading thinkers discuss how to:

  • Lay the groundwork for a digital content strategy
  • Create a solid, strategic foundation for content publishing
  • Plan for future distribution & promotional tactics that help your content make a bigger impact
  • Measure content effectiveness to help your company evolve

Below is a sample of their contributions. To get the full scoop, you can download the eBook here.

I like to use a framework that triangulates how I can best serve customers. @robert_rose Share on X

Robert Rose
Chief Strategist, Content Marketing Institute

Buyer personas should be designed to attract people sales wants to talk to. @ardath421 Share on X

Ardath Albee
CEO & B2B Marketing Strategist, Marketing Interactions

Understand why you create content & tie objectives with the business & marketing goals. @pamdidner Share on X

Pam Didner
Senior Marketing Consultant, Relentless Pursuit

Combine marketing strategy with a good set of tools & achieve more success in less time. @iancleary Share on X

Ian Cleary
Founder, RazorSocial

Great team members will shine much brighter with a bit of autonomy. @JasonMillerCA Share on X

Jason Miller
Head of Content and Social Media Marketing, LinkedIn Sales & Marketing Solutions EMEA, LinkedIn

A unified content strategy is a coherent content strategy. @scottabel Share on X

Scott Abel
President, The Content Wrangler

With the right kind of content & advertising, you can influence B2B sales in unique ways. @teedubya Share on X

Travis Wright
Chief Marketing Technologist, CCP Digital & Author of Wiley’s, Digital Sense.

Define & document content workflow, even if it’s all in your team’s head. @cmcphillips Share on X

Cathy McPhillips
VP of Marketing, Content Marketing Institute

Influencer marketing will be ground zero where modern business finds its soul. @carlos_abler Share on X

Carlos Abler
Leader – Content Marketing & Strategy :: Global eTransformation, 3M

Measurement and distribution/promotion are really intimately connected. @brennermichael Share on X

Michael Brenner
Founder, Marketing Insider Group

Stagger content & do 1 channel well at a time to avoid stretching yourself thin. @cnmoody Share on X

Chris Moody
Content Marketing Leader, GE Digital

If an article inspires a visitor to subscribe, it's gotta be good. @crestodina Share on X

Andy Crestodina
Co-Founder & Strategic Director, Orbit Media Studios, Inc.

Customer loyalty aims to drive retention and upsell of products and services. @celiabrown Share on X

Celia Brown
Content Strategy Lead – Customer Storytelling, SAP

Are you ready to future-proof your content marketing strategy?

Download the full eBook to get advice, future-proof content marketing strategies, and tools to help you thrive in the coming era of content.

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