DivvyHQ vs. CoSchedule: Comparing Content Marketing Platforms
As content marketing teams grow and become more mature, the need for content-centric technology grows as well. With the right platform, teams can streamline workflows, ensure consistency, and be more productive. Choosing which software to deploy, though, can be a challenging process due to the sheer number of options available. And it can be an even bigger challenge if you end up selecting the wrong platform. If you’re in the market for such a solution, we’ve created a robust comparison guide to help you sort through all the noise. But today, we’re focusing on a specific comparison: DivvyHQ vs. CoSchedule.
In the comparison, we’ll look at multiple categories, including:
- Content ideation
- Content and editorial planning capabilities
- Workflow and collaboration offerings
- Content production and asset storage features
- Publishing functions and integrations
- Content and team performance analytics
- Service and support
- Setup and implementation ease
- Other factors
How did we complete the comparison of DivvyHQ vs. CoSchedule? Our staff dug into various resources, including company websites, free trials, knowledge bases, review sites, and additional sources. The full report and methodology is available here: Content Marketing Platforms: DivvyHQ vs. the Alternatives.
In deciding what features to spotlight, we included the tools and features that content, marketing and communications teams need to do their job. Consider the criteria to be similar to those used by analyst firms Gartner and Forrester for the annual reports they publish on content marketing platforms (CMPs).
While we did our best to gather all available information, we certainly may have missed something. Not all platforms provide all details to the public.
If you’re a staff member of CoSchedule, and you see something we got wrong, leave us a comment. We’ll fix it.
Now that we’ve defined the how, let’s get started.
Cost is a leading factor in deciding what software will fit your needs. Overall, DivvyHQ and CoSchedule have similar per-seat pricing.
A major difference between DivvyHQ and CoSchedule is that DivvyHQ is built for large, complex, enterprise-level teams. So, we have unlimited-user plans, which is unique to us and is helpful for those large teams to cost-effectively scale. We also offer free access for reviewers, which are either external or internal team members who only need read-only access to your content initiatives.
Ideas are the starting point for content, so features that support the management of ideas are invaluable to content marketing teams. Both products have a centralized idea repository that teams can use to store ideas, review them, and easily schedule them on your marketing calendar.
Outside of an idea repository, both platforms have some unique ideation features that the other doesn’t have.
CoSchedule has a headline analyzer and recommendation tool that has been a nice lead-generation utility for them, as well as a helpful resource for marketers looking to nail the right headline for blog posts, email subject lines, etc.
DivvyHQ, on the other hand, has built a robust content request tool that gives enterprise content teams everything they need to formalize their entire content requests intake process, including: an intake form builder, a request moderation area, and easy conversion of requests into scheduled content projects.
Content and Editorial Planning Capabilities
After the ideation phase, planning is the next critical stage. Tools that help you organize and streamline this process are so important to the overall success of your content marketing efforts. The most important one is a robust content calendar.
DivvyHQ and CoSchedule both have dynamic content calendars with the following features:
- Drag and drop rescheduling
- Project and task prioritization
- Duplication of projects
- Multiple views (list, calendar, etc.)
- Flexible architecture for different calendars for locations, brands, or other segments
- Robust filtering
- Content strategy metadata management (Users find this valuable to understand what groups are receiving what content.)
- Shareable views for non-users
- Campaign planning and management
For this category, there’s some feature overlap. So, what’s important here is which platform’s features are more intuitive and can easily scale with your team. DivvyHQ’s planning and calendar architecture is built more for mid-to-enterprise-level teams. While CoSchedule historically has been built more for solopreneurs and smaller teams.
Workflow and Collaboration Offerings
Technology provides the opportunity to automate and streamline content workflows and foster collaboration. With these features, you can stay organized, be more efficient, and eliminate manual work. Both platforms have very similar functionality in this category, including:
- Task management
- Custom workflow creation
- Commenting with @mentions in content to tag users
- Automated workflow scheduling, notifications, and reminders
- Real-time browser notifications
Content Production and Asset Storage Features
This grouping of features supports the production of content assets as well as various ways to store assets once they’ve been produced. As both are content marketing platforms, they have a very similar set of tools:
- Social post editor
- Unlimited storage for content and assets
- HTML content editor
- Content archive and auditing
- Asset library
One very significant difference in this category is that DivvyHQ provides version history and the ability to track changes, so your team can easily see the changes all your team members made any content project.
Publishing Functions and Integrations
Integrations are vital for ensuring technology works well together. Here are the current integration partners for each.
- Google Drive
- Microsoft OneDrive
- Microsoft Outlook calendar
- Google calendar
- Analytics integrations (too many to list)
- Google Drive
- Microsoft OneDrive
- Microsoft Outlook calendar
- Google calendar
- More here
As far as we can determine, only DivvyHQ has an open API that customers can use for any number of custom integration use cases.
Content and Team Performance Analytics
To be a successful marketer you need data to help you understand what’s working and what’s not. Content analytics are integral to understanding content performance and guiding the evolution of your content strategy. Think about it this way… When producers understand which content assets are moving the needle, they know exactly what to produce more of.
DivvyHQ provides a full suite of content performance dashboards that can aggregate data from over 100 different data sources. Much like leveraging a content marketing platform as your central hub for your entire content process, DivvyHQ Analytics can be your central hub for content performance. CoSchedule, on the other hand, does not offer content performance analytics.
Both platforms have standard reporting for time tracking and a dashboard for internal content production analytics.
Service and Support
Knowing you’ll have support for the software you use everyday gives you peace of mind. DivvyHQ makes this a HUGE priority. Our #1 goal is to help our customers be wildly successful by providing the following:
- Live onboarding
- Content strategy review and recommendations
- Dedicated support team
- Analytics analysis and recommendations
- Online support chat
CoSchedule only has live onboarding, a dedicated support team, and online chat.
Setup and Implementation Ease
Of course, everyone would love to just snap their fingers and their new software platform is set up and ready to roll. But for most companies, especially enterprise-sized teams, some implementation time is needed. Luckily, both platforms make this easy. Configuration of each platform can be accomplished in less than four hours, and you don’t need an enterprise-level implementation partner or any custom programming to do so.
Security is another key aspect of software decisions. DivvyHQ and CoSchedule both do it well with:
- Robust user permissions and roles
- SSO (single sign-on)
- Two-factor authentication
In the miscellaneous category of our comparison guide, DivvyHQ and CoSchedule offer a few more useful features. They both have solid mobile experiences and neither require a full-time administrator to manage.
Last thing to mention here… CoSchedule has traditionally had a more dedicated focus on social media publishing, competing with the likes of Buffer, Hootsuite, and others. Their functional offerings are good in this area. But frankly, for social media publishing, there are so many other fantastic tools that are more specialized and built for social media. Feedback from our fellow marketing community and customers has steered us away from direct social publishing since the vast majority of companies already have – and prefer to use – a dedicated social media management platform (ex: Agorapulse, Hootsuite, Sprout, Sprinklr, etc.).
Those specialized social media platforms are great, and are used by so many marketing teams. So, we’ve built DivvyHQ to work alongside and complement those tools. Not compete with them.
DivvyHQ vs. CoSchedule: Which is Right for You?
CoSchedule and DivvyHQ match up pretty evenly in price, service and most functional categories. Both platforms also have some unique features that may or may not be important to every team.
For enterprise content marketers, it really comes down to which of these platforms provide these features in a more intuitive and flexible way. And which platform’s planning and calendar architecture is robust enough for not only small teams, but the largest teams in the world. We’ll keep our subjective opinions to ourselves, but you can probably guess where we stand. 🙂
To test DivvyHQ out for FREE, start your 14-day trial today!