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Of course most companies would love a celebrity endorsement, but in most cases, that's an expensive endeavor. Instead, smart marketers are seeking out and partnering with micro-influencers, who [...]

The dream of any business owner is to develop a successful marketing strategy that delivers their message to the right audience and at the right moment. But today's savvy consumer doesn't just [...]

Did you know? Industry standard open rates for emails average 20%. According to Gartner, the open rate for SMS/text messages is 98%. Wholly monkey! Why isn't every marketer doing SMS marketing? [...]

Most consumers today utilize a variety of platforms (increasingly mobile) to find information and engage with brand content. But how should a company determine which channels to utilize? And is [...]

SEO specialists and content managers have always struggled with finding a good balance of optimization and quality in their content. Planning a content calendar for several weeks or months in [...]