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With so much data at a marketers disposal, it's often said that vanity metrics should not be what you hang your hat on. And there's plenty of truth to that, but that doesn't mean you should [...]

Watch time is a key performance metric for video and social media marketers. The longer someone watches, the more likely they've received some value from it. But taking this a step further, your [...]

Should your company focus on generating leads from content? The simple answer is yes. After all, even 800 lb gorillas can get disrupted by startups. Dollar Shave Club, anyone??? Regardless of [...]

If you're in the market for a content marketing platform, you'll likely have your hands full sifting through the wide variety of options. But as it turns out, there are only a small number of [...]

Since optimizing for search requires a fine balance between on-page and technical SEO, content teams must work hand-in-hand with SEO specialists to reach more qualified prospects and convert them [...]

Consumer privacy and data security are hot topics these days. As a content/digital marketer, it's important to understand how these industry practices carry over into your world. Today's post [...]

Does your content team and PR team work in separate silos? They shouldn't. There are simply too many similarities, shared goals, and opportunities for collaboration to keep these disciplines [...]

For business growth, sales and marketing teams should work together and take a hard look at customer experience. In this post, guest contributor Mary San Miguel discusses how to get sales and [...]

When has popping the question on a first date ever worked? Almost never. But this is the equivalent to leading with sales content. You need to charm your prospects. You need to warm them up and [...]

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. However, that doesn’t mean that a [...]