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How do you know if your website content is hitting the mark? Is my content outdated? Do we have gaps within our topics? Getting answers to questions like these is why a website content analysis [...]

Great content grabs the audience by their heartstrings, yet includes just enough facts to justify their decision. How can you incorporate both angles in your content? It's called the hero's [...]

As marketers, we tend to lean more creative rather than analytical. However, data has become an essential part of any content strategy. Let's dive into the basics of what data-driven content [...]

In the ecommerce world, it's tempting to just focus your content marketing and promotions around your products. But those who truly understand their customers, and prioritize their informational [...]

With so much technology used in content marketing, email marketing automation tools are arguably the most beneficial, allowing us to personalize and connect with buyers at scale. But what tools, [...]

What do most of us do these days when we see an ad on TV? Change the channel. Enter content marketing. You're not changing the channel when a piece of content is giving you the exact thing or [...]

Have you created a customer journey map to guide your content marketing? Not sure where to start such a process? Customer journey mapping is one of the most valuable exercises to help content [...]

You're still using spreadsheets??? Managing a complex content marketing operation is hard enough. Don't make it harder by running it with spreadsheets. Here are all the reason why it’s time to [...]