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Archives

Monthly Archive for: "April, 2019"
 24 Do’s and Don’ts for Content Marketers
0
By Brody Dorland
In Content Analytics, Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted April 30, 2019

24 Do’s and Don’ts for Content Marketers

While best practices in content marketing may be helpful, they're often only applicable to certain situations, and specific types of companies. Instead, we've created a practical guide of do's [...]

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 How to Incentivize Your Staff to Create More Content
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By Divvy Admin
In Content Marketing, Tips & How-Tos
Posted April 26, 2019

How to Incentivize Your Staff to Create More Content

Here's the situation... Content is vital to your organization, but you're not getting enough out of your team and subject matter experts. What do you do? Here's some guidance on communicating the [...]

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 The Top 10 Brand Personalities of 2019
0
By Michael Brenner
In Content Marketing, Social Media Marketing
Posted April 24, 2019

The Top 10 Brand Personalities of 2019

What is your company's brand personality? If you haven't defined yours, or you're not reinforcing it regularly through your content, how do you expect consumers to relate to and connect with your [...]

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 A Content Marketer’s Guide to SWOT Analysis
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By Brock Stechman
In Content Marketing, Content Planning, Content Strategy, Tips & How-Tos
Posted April 22, 2019

A Content Marketer’s Guide to SWOT Analysis

SWOT-ing may seem a bit old school, but the exercise still has great significance in 2019. And if you put a content-centric spin on it and get your content marketing team involved, it can help [...]

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 Staying Aligned with Your Content Marketing Strategy
0
By Brody Dorland
In Content Marketing, Content Strategy, Organizational Change
Posted April 18, 2019

Staying Aligned with Your Content Marketing Strategy

Having a content marketing strategy is essential to success. But HAVING a strategy and STICKING TO IT are two different things. How well are you staying aligned with your content marketing strategy?

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 The Single, Best Question for Cultivating Customer Stories
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By Donna Miller
In Content Marketing, Tips & How-Tos
Posted April 16, 2019

The Single, Best Question for Cultivating Customer Stories

The best content marketers are great storytellers. But if you've been at it for a while, even the most prolific wells can run dry. Replenishing that well to fuel your content marketing efforts is [...]

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 Process Costs in Content Marketing: How Using the Right Tools Can Reduce Costs
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By Brock Stechman
In Content Marketing, Organizational Change
Posted April 11, 2019

Process Costs in Content Marketing: How Using the Right Tools Can Reduce Costs

How much should content marketing cost? That’s a tricky question. You may think your content marketing costs are solely wrapped up in labor, infrastructure, and tools. But what about the [...]

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 Great White SEO Content Marketing: Understanding Parent & Child Keywords
0
By Brody Dorland
In Content Strategy, Search Engine Optimization
Posted April 9, 2019

Great White SEO Content Marketing: Understanding Parent & Child Keywords

With Google's ever-evolving algorithms, it's all but impossible to keep up with the complexities of SEO research and topical relevance. All too often, content marketers are left to focus on [...]

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 Top Challenges Facing Today’s CMO
0
By Michael Brenner
In Content Marketing, Organizational Change
Posted April 4, 2019

Top Challenges Facing Today’s CMO

CMOs are under tremendous pressure. They have to manage ideas, people, content, campaigns, budgets, AND....results. As the conceiver of strategies, they must forge plans and execute. There are, [...]

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 Overcome Blank-Page Syndrome with This Template for Killer Web Copy
0
By Brody Dorland
In Content Marketing, Content Marketing Toolbox, Search Engine Optimization, Tips & How-Tos
Posted April 2, 2019

Overcome Blank-Page Syndrome with This Template for Killer Web Copy

Back in 2011, we created our first "Killer Web Copy Template", which has become one of our most popular free resources for content managers at DivvyHQ. Now, we’ve refreshed and updated this asset [...]

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