New User Question: Why Can’t I Select Multiple Content Types for a Single Content Item?
- The Blog Post – I would start with this as the full content, the full story. I would keyword optimize the headline/title. I would create and include graphics/photos to support the story. I would write the content in a conversational tone with my main target audience(s) in mind. I would end the story with a call to action or call for feedback.
- The Email – Using the blog post as a reference, I would summarize the content down to a teaser that only includes one or two main points. My chosen points would be those that are most valuable to my email subscribers (the list that I will send to). If they want more, they need to click a strong call-to-action (a big button). I’d write an enticing, personalized headline. I would limit photos to only one or two (a banner).
- The Press Release – Again using the blog post as a reference, I would create a more formal, news-oriented headline. I would dial back the conversational tone of the content a bit. I would make sure the first paragraph summarizes the entire story for industry editors/reporters/bloggers, who may be scanning hundreds of stories that day. I would include backlinks to our website/product/service pages. I would choose the best photo to attach with the release.
DivvyHQ Reporting Considerations
On the Divvy side specifically, we are working on building out our reporting dashboard that will track the content output for each user, each calendar and certainly each CONTENT TYPE. If you take the shortcut of creating one content item, but publish it to multiple channels, your future output reports won’t be accurate.
I’m assuming that you want an accurate picture of how many blog posts, emails and press releases you actually produced and published. Is that a safe assumption? Hence we’ve built a simple “Duplicate” function that allows you to create that base blog post and then duplicate it to tailor each content item for each channel (and their associated audiences).