If there’s one thing website owners like you want, it’s those backlinks that help boost their site’s authority. When your site has plenty of juicy backlinks, you reap SEO benefits. The result? You get more traffic, which translates to more potential customers.
But how exactly can you generate backlinks for your website? In this article, let’s look at the different types of content you can produce to ensure you get them. But first, let’s discuss how exactly you can benefit from having other websites link back to your posts.
Why Backlinks Are Important
When a website links to your content, it means that website vouches for that piece of content. In other words, backlinks represent someone else’s vote of confidence for your posts.
Although that in itself is already a good thing, the even better news is that Google rewards content that receives those votes of confidence. When Google sees different websites – particularly the ones that have authority – vouching for your content, it concludes that the post is informative and relevant, which means it deserves to appear higher up on search engine results pages. The higher your page ranks, the more chances people will click and go to it. That means more opportunities for conversions.
In short, backlinks are a crucial part of off-site SEO.
4 Kinds of Content That Generate Backlinks.
There are several types of content you can create to attract those high-quality backlinks. If you use this list as a basis for your content strategy, you’ll soon see other websites giving you that vote of confidence and helping you rank ahead of your competitors.
Now, I’m not saying these content types are easy to make. Creating such content requires a strict work schedule. But at the end of the tunnel, there’s a bright light!
1. List Posts
List posts (sometimes known as “listicles”) will always be a favorite among readers. According to a Backlinko study, list posts get an average of 218% more shares than “how-to” posts. The more social shares you receive, the more visible your posts are. That means the more chances you have of building links.
But why do list posts do so well? According to Quicksprout, there are several reasons:
- They make a specific promise to the reader.
- Readers know that list posts don’t usually take long to read.
- They are easily scannable. List posts usually contain subheaders, so readers can find the information they need just by skimming through them.
- They invoke curiosity. Headlines such as “X Best HR Software Solutions On The Market” create a curiosity gap readers want to fill.
To create a list post, just think of a topic in your niche that will provide value to readers. For example, if you’re running a blog that offers marketing tips, a list post on the best marketing software solutions is a potential idea.
Check if that topic is something people search for on Google. You can use tools such as Ahrefs’ Keywords Explorer or Zest to determine the keyword volume.
If people search for those keywords, you have two options: try to rank for those keywords, or find other related keywords so you won’t have to compete against as many websites.
If you go for the first option, check the types of posts that may appear on the topic. Find an edge you can have over those posts. For example, if the posts are short, make yours longer. Make your content more detailed and provide more actionable advice. The key is to provide value.
Whitepapers naturally generate backlinks because they provide an in-depth examination of relevant topics. In other words, they are not your typical blog post that many websites publish. They provide content that is so rich they become a valuable resource in that industry. That naturally leads to plenty of organic shares.
Whitepapers also help establish your expertise in your niche. You provide solutions to customers’ pain points based on evidence. Although the idea is to present your product as a solution to the consumer’s problem, you don’t do this directly. A whitepaper persuades based on facts. It is not a sales pitch, and readers should derive value from its contents even if they never buy from you.
Although whitepapers are similar to ebooks, they entail more time and effort. Whitepapers are well-researched and tend to be more technical. They can take weeks or even months to produce. They also often include graphs, pictures, and tables to help readers visualize the data.
To create a whitepaper, Foleon said you need to follow these steps:
- Pick the right topic: Since this is authoritative content, you need to be an expert on the subject you’re writing.
- Define your audience: Make sure you know who you’re writing for to determine the type of language you will use.
- Use a great intro and outro: In the introduction, state the benefit your readers will get from the whitepaper. Provide a summary of your findings at the end.
- Pack it with value: The more detailed the whitepaper is, the better. Provide as much actionable advice as possible.
- Create multiple drafts: Don’t expect your first draft to be your last. Remember, this is an authoritative piece that entails making many revisions until you get everything right.
- Make it enjoyable: Whitepapers are long pieces, but that doesn’t mean they have to be boring. Tell a good story.
The best whitepapers fill an existing content gap. They contribute to the wider conversation on the topic by providing valuable information that no one has shared before.
Text-heavy content isn’t the only type that generates backlinks. Image-heavy content does too, as long as it provides useful information and insights.
Infographics generate backlinks because they take into account the fact that humans are naturally visual creatures. A Wharton School of Business study reported by Search Engine Journal found that 67% of audience members were prompted to act after watching a verbal presentation with visuals. That’s much more than the 50% convinced to take action after hearing a purely verbal one.
Infographics also get more reach than any other type of content. According to Reusser Design, they are liked and shared three times more, which means the chances of generating backlinks are far higher. That’s not surprising. Infographics can digest a lot of information and present it in a visually appealing way. That’s what sets them apart from other types of content.
There is, however, a right way of creating content marketing infographics. To create a “link-winning” infographic, follow these three steps:
- Pick a relevant topic: As with the other content on this list, you need to determine what people are looking for at the moment. Zero in on a topic. The more specific, the better.
- Create an outline: You don’t have to include everything about that topic in your infographic. In fact, you shouldn’t attempt to. Create a content plan that covers the relevant points you want your viewers to know. Your outline should have a logical flow.
- Add images and graphs: Your visuals should support the relevant points in your infographic.
Don’t use language that’s too technical. Your viewers should understand complex concepts easily when looking at your infographic, so the simpler the language, the better. Make your infographic look visually appealing and informative.
Video content can generate backlinks, too. If you put out videos that provide real value, websites may not be the only ones vouching for your content. Giant video platforms such as YouTube may also show your video to more users via search results and users’ “recommended” sections. And when something as big as YouTube vouches for your content, you can expect great SEO benefits.
There are many types of videos that provide value. These can be interviews with authority figures talking about specific topics, “how-to” videos that explain a process, or storytelling videos that are just too engaging to ignore. Be aware of length. According to Animoto, 59.9% will stop watching a video if it’s too long.
So what’s the acceptable video length, then? According to Vidyard, that depends on the platform. Sales videos for cold outreach should be 30 seconds long or less. But the ones that are likely to generate backlinks – homepage videos and landing page videos – should be 30 to 60 seconds long, much like a TV commercial ad.
The more value your video provides, the more likely it will build backlinks.
Backlinks are crucial to your website’s success. Backlinks help you rank well on search engine results pages. They also boost your brand’s authority and, in the process, help establish you as a thought leader in the industry.
But to generate backlinks, your website needs to offer the types of content that members of your target audience find useful. This article mentioned four of these: list posts, whitepapers, infographics, and videos.
Of course, it’s not enough for you to have these types of content. It’s still all about the quality of the content that you produce. People don’t want to read the same articles they already see every day. They want content that, as much as possible, fills a content gap or provides added value. Quantity matters, but the quality is far more important.
Now it’s over to you. Create high-quality list posts, whitepapers, infographics, and videos. Incorporate these types of content into your content marketing strategy. With time, you won’t only see your pages ranking ahead of your competitors. You will also increase your conversions, and your brand will be on its way to success.
And of course, if you need any help planning and orchestrating the creation of all these assets, I might know a platform that can help. Request a demo of DivvyHQ today!